Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I guess this is one of those devices I will have to try for myself to "get it" because so far I am questioning the advantage we are supposed to get out of it like at the end of the day you are still just looking at an interface with the only difference being that it is now floating in the "real world" instead of a static screen in front of you. It is still a square box / window of a certain app at the end of the day?

Interacting with "flat windows" is just one aspect of the platform.

The content of those windows can now be truly 3D

  • Imagine an architecture app where you can "walk into" a building, look around, move objects around, etc.
  • Imagine a shopping experience where you can pick objects up, read labels, inspect every side, as if you were holding the real thing.
  • Imagine a travel app where you can actually "be" in a new country. The world is all around you.
  • Imagine a doctor performing surgery virtually while robot instruments are mimicking the exact movements.
  • Imagine a pilot or astronaut training for their next mission, actually being "inside" the cockpit with such realism that they don't know they're not.
The list goes on.

This is about taking computing to a whole new level, not just placing existing computing into a fancy new visual view. Apple is already the master at blending human instincts with computing, making the "interface" vitually disappear, and the Vision Pro is the ultimate realization of that. The eye tracking alone is better than anything currently on the market.

Basically, what you think just "happens" because your eyes and hands are controlled by your brain. This is getting us close to non-invasive neural interfaces.
 
  • Like
Reactions: 4odomi
Jobs had no intention of allowing third party apps on iPhone. He envisioned only web apps but retreated due to pressure from the devs.

Cook needs the devs now more than ever. AVP is his legacy.

Wrong. The App Store was always the plan, but they don't announce things until they are ready to be announced.
 
Apple is counting on third party apps that will make or break this device. The use case is so limited currently I can't imagine doing anything other than watching movies and even then it has to be comfortable for long periods of time. I have no desire to browse the web or use other basic Apple apps on this thing.

Just wait until you've tried it. Then you'll have a totally different impression. Guaranteed.
 
  • Like
Reactions: 4odomi
I wouldn’t count on a ”cheap” version anytime soon. This is pure fantasy from the fans who can’t afford the Vision Pro. If you look at Apple’s pricing history, no product has ever seen a major price drop. If anything, the opposite is true. The most expensive first generation iPhone model is cheap compared to today’s top of the line. Of course today’s top of the line is orders of magnitude better, but the pricing trajectory is clear. iPhones have only gotten more expensive. Furthermore, it took many many years for Apple to bring costs down enough to offer the cheaper iPhone SE. Vision Pro is very sophisticated. It will take considerable time to bring costs down. Finally, even if Apple releases a Vision SE headset, how many people will buy it? The iPhone SE isn’t popular. No one wants the plain old iPhone 14, only the 14 Pro.

The isolation factor is very unappealing to me, but the dystopian sci-fi fan in me sees a lot of potential. Vision Pro is going to be a great way for people to upgrade their crappy lives. I have no doubt that we’ll see real-time reality altering apps that give you a beautiful view whenever you look out your apartment window (at the brick wall four feet away)…or make your IKEA dining table look like a fancy antique. Look at your bed and instead of seeing the cheap sheets you scored at Ross, you see the finest deluxe linens. Wear Vision Pro while eating and your TV dinner “steak” magically appears to be from the finest steakhouse. The future is bright!
I hold out some hope because of the “pro” designation. Also the iPhone without a contract corrected for inflation has held reasonably steady
 
I guess this is one of those devices I will have to try for myself to "get it" because so far I am questioning the advantage we are supposed to get out of it like at the end of the day you are still just looking at an interface with the only difference being that it is now floating in the "real world" instead of a static screen in front of you. It is still a square box / window of a certain app at the end of the day?
Plus the portability. You could take
MacBook and headset to another location vs having to bring extra monitors.

Also being able to aim your head up to avoid neck strain or even recline back on a couch with MacBook still on your lap… tapping away and looking up instead of down.
 
  • Like
Reactions: Crow_Servo
Plus the portability. You could take
MacBook and headset to another location vs having to bring extra monitors.

Also being able to aim your head up to avoid neck strain or even recline back on a couch with MacBook still on your lap… tapping away and looking up instead of down.

You’d think so, but this is actually very disorienting in a VR space.
 
I apologize if I was not clear earlier. I am referring to developers who create spatial computing professional applications for various industries. The real estate company can purchase the hardware and provide it to prospective buyers during a walk-through of the actual home or development site. Similarly, a production company can use Vision Pro during a pitch to the company stakeholders holding the keynote and conference. This can assist them in deciding the lighting and stage design for the broadcast.

As for my hypothetical wedding photography studio, the company would purchase the hardware and use it with a custom pro app to record, edit, and package spatial videos and photos along with standard multimedia. Despite the added expense of hiring a new team member and purchasing Vision Pro hardware, the costs could be recuperated after a few sales of the premium tier. This move would also position their firm as forward-thinking and cutting-edge, appealing to all potential new clients. You're right, if the couple wants to "relive" their wedding day before a consumer version of the headset is available, it would be necessary to purchase Vision Pro. The cost of Vision Pro would likely be a small expense compared to the overall cost of the wedding, or most likely every married couple would add it to their wedding registry. 😜

You’re talking about small, niche markets. B to B stuff. That’s not a big enough target for Apple. They want your mom to buy one.

Spoiler: your mom is never going to buy one.
 
I long for the times when technology websites were filled with more passionate enthusiasts than skeptics, opinionated commentators, and silent observers. #nooffense

I can envision many professional use cases for the Apple Vision Pro and the concept of spatial computing.
A wedding photography studio could offer a new premium service with still photos, videos, and spatial photos and videos. A real estate company could use Vision Pro to provide immersive property tours with staging based on a potential buyer's preferred home decor style or corporate branding. A corporate events production company could use it to showcase different stage and lighting designs. Vision Pro has great potential in various industries.

I wonder, where have all the dreamers and visionaries disappeared to?
Absolutely spot on! It's easier to lack foresight & imagination and knock something you don't understand or can't see a use case for your self, that's the modern world sadly 😏
I'm not a pro user, however I can certainly appreciate the tech involved and the concept.
I've never even considered a VR headsets before, they were simply toys for gaming, however I'm seriously thinking about buying vision pro, just for movies & web content and if someone comes up with an app, where you can visit interesting places around the world that would be it for me.
 
Jobs had no intention of allowing third party apps on iPhone. He envisioned only web apps but retreated due to pressure from the devs.

Cook needs the devs now more than ever. AVP is his legacy.
All Apple need to do is make one killer app, something like visiting interesting places around the world and or activities most of us would be able to do in the real world, that would be it for me on top of what it already has
 
Not crazy about iPhone apps in VR mode. The only thing that interests me the most is having gigantic virtual computer displays/home theatre experience, VisionPro is the perfect device for that.
 
Caveat: $3500 is not going to justify what I am going to say. I want to say this because neither of you mentioned price, and so neither will I. If we are talking about "getting it" in terms of anything related to price, we will probably all agree :)

However, price aside, and assuming they will come out with cheaper versions....I wouldn't downplay the "giant screen" aspect of this. Maybe at its core it's "just a big screen" but being able to have multiple very large screens in front of you is what most office people have been trying for and doing to the limited degree you can for the past couple decades. If people didn't want large monitors, they wouldn't be selling. But bigger than that, it's the canvas of a room, windows of any size, and the fact they "live" in your space that pretty much removes limitations on how we want our content to be displayed. This is not just a "large screen" but rather no longer having screens, just content. Placed where you want it, at the size you want it, where you want it, etc.... Let's take one example....so maybe you are a banker and instead of buying a physical product for stock ticking, you can get an AR app that you can customize exactly the way you want it and place it exactly wherever you want it in your office, at the exact size you want it. It can then interact and open browsers, send email, perform automations, etc... Things that are simply not possible today with physical products. Could you do that with multiple monitors placed around your room? Sure, but clunky wouldn't even begin to describe it. It truly is a brand new "spatial computing" (I hate they have to brand EVERYTHING) mindset with a ridiculous amount of potential!

In terms of AR/XR....yes and no. From the reviews of the product, the fact that EVERYTHING you see is on a digital screen, it is sort of the best case AR right now. We get the super high resolution of the screens and ability to have crisp text, ridiculously good placement of objects in the environment, but also no loss of being "present" in your space. Multiple people said that they moved around the pretend room almost forgetting they had a headset on. If you have used any other headset you know the lag prevents this same carelessness unless you want to bang into things. This is going to be the best way to experience AR until we can get the resolution and tracking technology to work with transparent materials.

From a VR perspective, yeah not a lot there. The 3D videos and some of the "cool demos" were more highlight what may come in the future. But honestly they are smart by focusing on the AR with "VR Light" as the starting point. I have not really been looking forward to this product, but after the Keynote and hearing from people who have tried, I see the path they are going and I am more than excited. I do believe that their approach will mainstream AR and the use cases will explode and we will end up in 5 years not even remembering when this product seemed to not have a purpose.
… “I have not really been looking forward to this product, but after the Keynote and hearing from people who have tried, I see the path they are going and I am more than excited.” …

Same here, I was skeptical but the keynote and Dan’s initial tryout report video gave me new ideas, i see more possibilities and potential now. At the same time, I continue to worry about a potential for more adverse effects on human interaction, similar to the disruption of face-to-face communication by smart/brickphone users …
 
Interacting with "flat windows" is just one aspect of the platform.

The content of those windows can now be truly 3D

  • Imagine an architecture app where you can "walk into" a building, look around, move objects around, etc.
  • Imagine a shopping experience where you can pick objects up, read labels, inspect every side, as if you were holding the real thing.
  • Imagine a travel app where you can actually "be" in a new country. The world is all around you.
  • Imagine a doctor performing surgery virtually while robot instruments are mimicking the exact movements.
  • Imagine a pilot or astronaut training for their next mission, actually being "inside" the cockpit with such realism that they don't know they're not.
The list goes on.

This is about taking computing to a whole new level, not just placing existing computing into a fancy new visual view. Apple is already the master at blending human instincts with computing, making the "interface" vitually disappear, and the Vision Pro is the ultimate realization of that. The eye tracking alone is better than anything currently on the market.

Basically, what you think just "happens" because your eyes and hands are controlled by your brain. This is getting us close to non-invasive neural interfaces.
Yeah and you have to wear big, clunky googles on your face to get this. Wake me up when the tech exists in a regular pair of reading glasses.
 
  • Like
Reactions: arkitect
Absolutely spot on! It's easier to lack foresight & imagination and knock something you don't understand or can't see a use case for your self, that's the modern world sadly 😏
I'm not a pro user, however I can certainly appreciate the tech involved and the concept.
I've never even considered a VR headsets before, they were simply toys for gaming, however I'm seriously thinking about buying vision pro, just for movies & web content and if someone comes up with an app, where you can visit interesting places around the world that would be it for me.

It’s foresight and imagination that leads to issues around the AVP. Lack of understanding doesn’t figure into it. In fact, the easiest path is to take the marketing at face value and discount anyone critical of it as uninformed and unimaginative.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.