Virgin Mobile UK Says Apple Will Announce (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus on Monday

[MacRumors]

iPhone 8 and iPhone 8 Plus models in a limited edition (PRODUCT)RED color will be unveiled as early as tomorrow, according to an internal memo distributed to Virgin Mobile employees in the UK and obtained by MacRumors.

(PRODUCT)RED edition iPhone 7 and iPhone 7 Plus​

Virgin Mobile UK states that it will add the new smartphone models to its inventory system on Monday, April 9, coinciding with a launch announcement from Apple, which would likely be in the form of a press release. The memo doesn't mention a (PRODUCT)RED edition iPhone X, so there might not be one.

The memo notes that there will be pre-orders, so it's unclear if the new color would be available immediately or begin shipping later in April, but it does appear that Apple will introduce the models this week.

The information lines up with rumors about new red-colored iPhones from both Rosenblatt Securities analyst Jun Zhang and Steve Hemmerstoffer, who leaks information about mobile devices through his Twitter account OnLeaks. Ben Geskin also said the new color might be (PRODUCT)RED, after initially saying Blush Gold.

Mark Gurman, a very reliable Apple reporter at Bloomberg News, has also corroborated this story in a follow-up tweet.

Indeed should be this week. Nice scoop @rsgnlhttps://t.co/kdUxA2UzEp - Mark Gurman (@markgurman) April 8, 2018

Apple unveiled a (PRODUCT)RED edition of the iPhone 7 and iPhone 7 Plus in March 2017, but it may have decided to wait until April this year so that sales of the red iPhone 8 and iPhone 8 Plus models are fully reflected in its earnings results for the third quarter, generally a slower period of its fiscal year.

A recent report said Apple will also unveil a gold iPhone X, which the Virgin Mobile UK memo does not mention. It's certainly possible Apple could have a wave of press releases tomorrow detailing availability of the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus, gold iPhone X, and its AirPower charging mat.

Update: This story has been updated to reflect that the memo originated from Virgin Mobile in the United Kingdom.

Article Link: Virgin Mobile UK Says Apple Will Announce (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus on Monday

 

[fokmik]

It's certainly possible Apple could have a wave of press releases tomorrow detailing availability of the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus, gold iPhone X, and its AirPower charging mat.

And maybe the new MBP, maybe the wireless charging airpods case

 

[Michael Goff]

New colors sell phones more than new tech.

 

[deaglecat]

Do the Reds actually hold better value than the regular colours ?

 

[Cougarcat]

A red iPhone X is the only red iPhone that would look good, because you just know they’re going to slap an ugly white front on the 8.

It would also be nice if they’d release these with the other models, not six months before a refresh.

 

[EvilEvil]

New colors sell phones more than new tech.

No sensible person wants a notch on their phone.

 

[mtneer]

Why no Red iPhone X?

 

[thadoggfather]

I am curious what the red glass will look like

But they should do X too, to spruce up those lagging sales in the new year supposedly

 

[ThisBougieLife]

Red or gold iPhone X would be dope

iPhone 8 is too similar to the 6S to be much of an upgrade for me...

 

[Babu Life]

Why dont they just release these with initial 8s, id much rather get the red one at first than wait till months later to maybe get a red

 

[mistasopz]

Product red edition, true innovation folks.

 

[thadoggfather]

Maybe the red X will come a month later, like x launch came later than 8 launch

 

[democracyrules]

No sensible person wants a notch on their phone.

Sensible person wants a notch on their phone because the phone is the best iPhone in the iPhone history and they can afford and keep this best iPhone in the history up to date

 

[Michael Goff]

No sensible person wants a notch on their phone.

Most people don’t care about the notch. Otherwise, the X wouldn’t have been the best selling iPhone last quarter.

 

[mmendoza27]

Why dont they just release these with initial 8s, id much rather get the red one at first than wait till months later to maybe get a red

It adds a bump to iPhone sales which typically slow down because early adopters have already purchased one. They’ve been introducing new colors mid-cycle for a while now.

 

[newyorksole]

I too wonder how this will look.

 

[kazmac]

Wouldn’t be surprised if they do release red or gold phones tomorrow.

 

[bladerunner2000]

Does it come with a headphone jack? If not, no thanks.

 

[44267547]

This rumor seems legitimate to me. It’s about that time where Apple would release a refreshed color to instigate interest for those who are contemplating a new iPhone. And if they do update the iPhone color, I would also believe that AirPower would follow suit as well.

But for me, if the iPhone 8 had a black bezel with the red casing, that would be more appealing.

 

[davester]

You chew through your data faster on a red iPhone

 

[SethBoy]

Why dont they just release these with initial 8s, id much rather get the red one at first than wait till months later to maybe get a red

So that they can drive sales six months after launch.

 

[Babu Life]

It adds a bump to iPhone sales which typically slow down because early adopters have already purchased one. They’ve been introducing new colors mid-cycle for a while now.

I understand that, but it sucks that early adopters can not get the red color way, and what makes it so hard to put black screens instead of the white
[doublepost=1523213808][/doublepost]

So that they can drive sales six months after launch.

How many people really buy the RED iPhones though?

 

[madKIR]

Most people don’t care about the notch. Otherwise, the X wouldn’t have been the best selling iPhone last quarter.

People saying that notch nonsense should just come to NYC: the X is everywhere. It looks like every other person has it here now.

 

[44267547]

How many people really buy the RED iPhones though?

In China, the color red is extremely popular and I imagine it would be fairly strong selling iPhone
Over their, because the Color red symbolizes “Good luck”.

 

[deanthedev]

No sensible person wants a notch on their phone.

Ah, the “No True Scotsman” fallacy.