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More evidence that Apple is slowly transitioning into a services company. It'll be a slow, possibly bumpy transition, but this is going to be interesting to watch. It's becoming increasingly apparent that they cannot solely depend on hardware dominance moving forward.
As of 3rd quarter 2018 Netflix hard around 137M subscribers. It’s profit for that quarter was around $400M. How in the world is Apple going to maintain the kind of profits it has now with subscription services. Google makes most of it’s money from advertising. Amazon from AWS. Microsoft it’s their cloud business as well as Office 365 (and maybe still Windows). The majority of Apple’s current services revenue is the cut they get from IAP plus iCloud plus AppleCare. I can’t see video or news/magazine services generating the kind of profits their premium hardware business does.
 
Apple has always been a tight eco system but unfortunately they are branching out cos they are losing sales this is sad for apple

You have it backwards. Apple is strengthening the ecosystem. Apple doesn't make, and isn't likely to make its own TV, so this is a great enhancement for those people who want to stream directly from their Airplay devices to the TV sets that Apple owners have. Just like with Airplay for speakers which Apple has done for years, and which enables owners of Apple devices to stream to many different speaker systems that they may own.

This is an ingenious move by Apple to easily make its upcoming Streaming business available to more people immediately without having to buy an Apple TV, and then switch over to an ATV for an even better experience.
 
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The ATV is way cheaper than buy a new premium TV set. It is not way cheaper than buying an average smart TV... which can be had for as little as $250-$300... <-- 4K panels at that cost. Once Apple's services become ubiquitous on TV's (like Google's Chromecast) the ATV seems even less of a value than it already does.

I'm probably missing something about AirPlay...

If a new smart TV has AirPlay built-in, and there is no ATV involved...what will be sourcing video to the TV over AirPlay?

My laptop as I'm doing work and other tasks on it?
 
Not to mention the fact that MANY people with smart TVs opt for an ATV or Roku because the built in interfaces tend to be incredibly janky and are never fluid when it comes to app switching.
I have 2 TCL TVs with Roku. Interface works really well. If the new Apple is sticking its content everywhere then I hope they bring it tk Roku too.
 
Oh, man, the Apple TV is going to be so sad when it finds out… :(

I guess the question is is what processor they put in them. I've had a handful of Smart TVs that have apps... but they were no good to use because they were very slow to load... and crashed a lot. To be able to really eliminate the Apple TV... They need to be faster and reliable.
 
Anyone know where we can register for beta testing?
Don't you also have to have a newer TV though?
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Apple has always been a tight eco system but unfortunately they are branching out cos they are losing sales this is sad for apple
They don't want to become another Blackberry. Ya snooze, ya lose!
 
I'm probably missing something about AirPlay...

If a new smart TV has AirPlay built-in, and there is no ATV involved...what will be sourcing video to the TV over AirPlay?

My laptop as I'm doing work and other tasks on it?
Per the article:
AirPlay 2 support will allow users to stream videos, music, photos, and more directly from an iPhone, iPad, and Mac to SmartCast-enabled Vizio TVs, complete with lock screen controls.
Seems to be a choice of whatever device you want to use.
 
Anyone know where we can register for beta testing?
Want to be included
in our beta?

If you have a SmartCast-enabled VIZIO TV and an updated iOS device, you could be selected to participate in the beta.
 
I do not know why people keep saying this? It is not like the average consumer updates their TV on a regular basis. The ATV is still way cheaper than buying a new set.
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Agreed. It is a very smart move on their part. People are not upgrading hardware like they did 2 years ago.

I think the OP's point is the same as my initial reaction: the main reason to buy an ATV vs. the much cheaper streaming competition was its ability to do AirPlay2 and its integration with your iTunes library & photos. If the TV itself can now handle all of that, why buy an ATV? The ATV still has "applications" that some of the other streamers lack - and that's why the ATV is becoming popular with cable providers as sort of a virtual "cable box" - but most folks are probably happy with Netflix/prime/hulu/etc. which are all available on either the TV too or on cheap streamers.
 
I don’t normally agree with Nilay Patel, but I do agree here. Have a TV that runs tvOS, supports FaceTime, AirPlay, HomeKit. And if Apple didn’t want to go low end they could do a higher end OLED TV \. Apple is very good with displays. I’m sure they could make a killer TV.

https://www.theverge.com/2019/1/6/1...ons-about-apple-putting-itunes-on-samsung-tvs
DwUbda7VAAA3bZS
 
I don’t normally agree with Nilay Patel, but I do agree here. Have a TV that runs tvOS, supports FaceTime, AirPlay, HomeKit. And if Apple didn’t want to go low end they could do a higher end OLED TV \. Apple is very good with displays. I’m sure they could make a killer TV.

https://www.theverge.com/2019/1/6/1...ons-about-apple-putting-itunes-on-samsung-tvs
DwUbda7VAAA3bZS
Per Rene Ritchie, they prototyped a TV twice, but never got to an end-product they felt would work in the market.
 
I don’t normally agree with Nilay Patel, but I do agree here. Have a TV that runs tvOS, supports FaceTime, AirPlay, HomeKit. And if Apple didn’t want to go low end they could do a higher end OLED TV \. Apple is very good with displays. I’m sure they could make a killer TV.

https://www.theverge.com/2019/1/6/1...ons-about-apple-putting-itunes-on-samsung-tvs
DwUbda7VAAA3bZS

Probably for the same reason Apple got out of the commodity WiFi/router and laser printer markets. There's a ton of excellent and very capable TVs out there at extremely low prices.
 
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I guess that I soon won't have to Homebridge to my Roku TV's and then have an Apple TV 4 or 4K connected for Airplay 2 support, although I just realized that I still might need Apple TV 4 or 4K for HomeKit hub. I don't have any HomePods yet because I am still trying to determine my direction with audio with Airplay 2 support in the new house, since not all sources are necessarily available via streaming online.
 
Vizio, Samsung and LG. These TVs represent the vast majority of them in homes today. If AirPlay 2 is on all of them, retroactively by at least a year, suddenly AirPlay becomes ubiquitous. Waiting for the LG announcement now.
...
Apple Watch itself has the potential to displace iPhone as our main personal computer. As it increases in power and as Siri gets better at recognizing your speech and what you mean using machine learning, it can be a voice first personal assistant on your wrist that can do almost anything that an iPhone can do. Only almost because there are things that require a large sceen to do effectively, such as watching videos or displaying pictures. What if you could count on there always being an AirPlay enabled screen nearby? Well, Apple is making that exact move today.

You make good points - but I don't agree with the last one - Apple Watch potentially displacing the iPhone. Not a chance. The watch is purely a companion device to enhance (and thus help sales of) the iPhone experience/functionality. Same as AirPods. I'm saying this as someone who thinks his Apple Watch purchase was the most life-improving change he's made (lost 20lb since buying the first one - I'm on Series 4 now). I can't stand using Siri on the watch - I don't even like answering calls on it. Holding up your watch for either activity seems retarded, not to mention tiring. AirPods provide a much more natural interface for audible interactions (phone calls, Siri). Similarly, AR glasses that are sure to come (the point of ARKit surely wasn't to drive clumsy AR experiences on the iPhone) will provide a more natural experience than having Siri ask whether to display a calendar on a nearby TV....at least once AR glasses are ubiquitous :)

Neither the watch nor AR glasses have the physical dimensions necessary to drive sophisticated experiences. Battery tech is simply not good enough - nor will it be in the foreseeable future, IMO.
 
Sometimes I feel like the only person that likes the ATV4K. We have 3 of them now throughout the house. They are our primary viewing boxes since we use PSVue for our "cable." They are reliable little buggers. Also, with little kids, it's so nice to use my airpods to watch tv after they are in bed. One Airpod for me, one for the wife.
 
I'm so glad I didn't get froggy last year and spring for a new TV. I'm really happy with my 2015 M43, aside from it not having HDR and wishing it was a 55".
 
Per the article:

Seems to be a choice of whatever device you want to use.

thanx... That's certainly flexible. But I still think I'd rather have a dedicated ATV sourcing material with its unified interface, and, not needing to tie up/mess with another device.
 
I've long learned that the phrase "plans to add HomeKit support" coming from any manufacturer is generally worthless and best ignored. Never, ever should it be allowed to influence buying decisions.

(and yes, I did also post exactly this in another thread)
 
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Less than 36 hours I posted a rant about how Apple completely ignore HomeKit and AirPlay 2 ( As well as Wallet and Apple Pay / Cash ).... here we have more announcement in Homekit and AirPlay 2 than everything added together since both launch.

Oh Well. Better late then never. BUT.

I still want a TV set with Apple UI.
...as long as it doesn't have Apple's horrid remote control. Easily the worst thing about my Apple TV 4k. I don't know where they got the UX guy from that designed that piece of ****. While the original remotes (1st-3rd gen ATV) were a bit small, at least you could tell which side was "up". I pick up the new one and start "selecting" and nothing happens - because I'm holding it upside down. I have stopped counting how often something happened on-screen - because the remote slipped under my a$$ and I started clicking with my rectum :-( And someone answer me why turning off the TV/ATV should be a 3 step operation (go to main screen, hold a button for a few seconds, select "sleep")??? Utterly terrible design.
 
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I like this a lot - it’s an effective replacement for chromecasting in the iOS ecosystem, especially with companies implementing it in existing models.

Here’s to hoping my new LG gets it.
 
Sometimes I feel like the only person that likes the ATV4K. We have 3 of them now throughout the house. They are our primary viewing boxes since we use PSVue for our "cable." They are reliable little buggers. Also, with little kids, it's so nice to use my airpods to watch tv after they are in bed. One Airpod for me, one for the wife.

My current house has only 1 TV installed, so I haven’t added the ATV4K to the current lineup since I also have an ATV4. I like the fact that ATV has Ethernet, since I believe that all permanently installed items should have Ethernet and not be wireless when possible for reliability. With TV manufacturers adding AP2 and HK, it does seem to change the planning on whether ATV is required for anything other than HK hub and whether HomePod is sufficient for hub duty. There are plenty of Bluetooth devices that require ore than 1 hub in larger homes, which I know is the case in the house currently under construction.
 
I like the fact that Vizio keeps updating their TVs. I'm currently using a Harmony Hub for my entertainment system.

I walk into my office and say "Alexa, turn on TV" and my TV, Receiver and Cable Box come to life. I can then say "Alexa, turn on Apple TV" and it switches input and wakes my Apple TV. Best of all, I can use its remote instead of the horrible Apple remote.

It seems like over time that good vendors like Vizio, help to simplify the process. It would be nice to have all that functionality handled by the equipment itself via Alexa.
 
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