Volkswagen Debuts 'iBeetle' With iPhone Integration and Special Badging

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 22, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Volkswagen has introduced a new version of the Beetle that "integrates" the iPhone into the vehicle. However, that integration amounts to little more than an iPhone dock on the dash, a Beetle app, and iBeetle badging on the car.

    Autoblog is unimpressed with the iBeetle, hoping for more from a car that VW says is "one of the first cars in the world to have a genuine integrative interface for the iPhone that was coordinated with Apple".
    The app does offer some unique features because it talks to the car while docked, getting information such as oil and coolant temperatures, a G-meter, and more. The iBeetle app allows users to send map-based postcards and to measure driving times and fuel economy to determine the best route to a destination.

    The iBeetle will be available at the beginning of 2014 with preorders beginning in October.

    Article Link: Volkswagen Debuts 'iBeetle' With iPhone Integration and Special Badging
  2. skellener macrumors 68000


    Jun 23, 2003
    So. Cal.
    No one has ever done that before! Congrats VW! :rolleyes: ;)


    And there are plenty others....
  3. keysofanxiety macrumors 604


    Nov 23, 2011
  4. nutmac macrumors 68040

    Mar 30, 2004
    If a car wants to be closely associated with Apple, the least it should have is Siri Eyes Free and AirPlay video mirroring. And it would help to have interior design that is more Apple-sque.
  5. J400uk macrumors regular

    Apr 3, 2008
    I don't understand the point when we can see in the picture the car also has VWs top of the range RNS 510 navigation system fitted. Surely there will be a lot of feature overlap between that and the iPhone?

    It would make more sense to just have an iPhone dock in an entry level Beetle with a basic head unit lacking the Nav system.
  6. jayducharme macrumors 68030


    Jun 22, 2006
    The thick of it
    I wonder how much of a premium this is going to put on the car. It really is a pretty sorry implementation.

    All auto manufacturers need to do is allow for bluetooth connection to their built-in system, so that any enabled device can work with it. Have a USB charging port available and a place to stow the device. Why is that so difficult?
  7. SpinThis! macrumors 6502

    Jan 30, 2007
    Inside the Machine (Green Bay, WI)
    Special badging, just for thieves.

    I'm betting there has to be more at work here. Short of Apple getting into the car business, I wonder if Apple isn't simply going to start making head units for other makes and models. People already embed Apple TVs and iPads into the system so it seems like a logical move to offer it to manufacturers as a add-on.
  8. RoastingPig macrumors 68000


    Jul 23, 2012
  9. carlgo, Apr 22, 2013
    Last edited: Apr 22, 2013

    carlgo macrumors 68000

    Dec 29, 2006
    Apple shouldn't have even allowed this. Embarrassing. A New Beetle? No, no...arrrggghh...such a weenie-mobile to be associated with.

    Better would have been for Apple to develop the ultimate car accessory, an iPad with phone capabilities, phone being too small to be idea for this use. Then any car company could incorporate it into their design. Customers could choose their own nav system and carrier, data plan, etc rather than rely on the car companies.
  10. SockRolid macrumors 68000


    Jan 5, 2010
    Almost Rock Solid
    It's not a product. It's a feature.
    (A feature that more and more cars will have, but a feature nonetheless.)
  11. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    Terrible placement. It should be more seamless than a dash-mount for your phone. Not to mention, what happens when the iPhone changes shape? Surely people keep cars longer than phones, no?
  12. lawrie1947 macrumors member

    May 13, 2010
    Marginally less useful than the flower holder.

    It looks like it has a rns 510 sat nav system which can do all the navigation guff the iPod can do plus hold 30GB of music.

    VW have just released the new Golf MK7 with an ipod connector that needs a lightening adapter to work with the 5S. The 'infotainment' (?) system in that is pretty neat, however, incorporating cover flow on the 8" media display and other 'apple' like features.
  13. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
  14. Mr. Chewbacca macrumors 6502a

    Mr. Chewbacca

    Apr 27, 2010
    Dallas TX
    Would have been pretty cool if it used an iPad mini as the cars built in stereo.
  15. testcard macrumors 68020


    Apr 13, 2009
    Middle England
  16. zachlegomaniac macrumors 6502a


    Sep 20, 2008
    Still beats the MS SYNC system in my ford truck to smithereens I bet.
  17. FirstNTenderbit macrumors 6502


    Jan 15, 2013
    Wired has a pretty good article that highlights the difficulty of doing just what you recommend. The product development cycles are just too disparate between automobiles and mobile tech.

    Although I think the idea is novel, I'm not sure I would want to be an early adopter. My main concern: longevity. People are keeping their cars for longer periods of time. Would the infotainment be updated over a period of 2 years? 5? 7? My secondary concern involves said updates. If OS is fully integrated with the car, would a glitch in the update turn the car into a driveway lawn gnome? Too many unknowns.
  18. Rocketman macrumors 603


    Let me just state the obvious. The iPhone should be an iPad Mini and should be integrated in the dash right where that other display already is!

    This feels like a version 0.1 effort. Leading to exactly what I just said.

  19. roadbloc macrumors G3


    Aug 24, 2009
  20. KdParker macrumors 601


    Oct 1, 2010
    What is with all this intergration? Facebook, and now iBeetle. This seems like the my choices to use my phone my way are being limited.

    Phone integration is not a factor when choosing my next car.
  21. bdkennedy1 macrumors 65816

    Oct 24, 2002
    Anything less than a double-din head unit, I'm not interested in. The iPhone isn't the center piece of the vehicle, the head unit is. Unless this is some sort of test like when they added iTunes to a Motorola Rokr.
  22. WisdomSeed macrumors newbie

    Oct 25, 2012
    I was thinking alonk those same lines, with the Rokr, it was like a beachhead moment, sort of like this is. Its not the music or the mapping that is the bid deal to me, it is the data from the automobile about the automobile itself, while currently, the data is not all that impressive, getting data straight from the car for maintentance purposes without having to crack your back is good business. I'm sure one day, pretty soon, you will be able to send data about your car, from your phone to you/your mechanic.

    Well it can only get better from here.
  23. alfonsog macrumors 6502


    Jul 17, 2002
    Cape Coral, FL
    My 2013 Beetle TDI works with the bluetooth just fine the way it is, this new dock thing takes away the dashboard meters.
  24. maxosx macrumors 68020

    Dec 13, 2012
    Southern California
    Looks a bit tacky for Apple to endorse a car that has struggled in the marketplace. There's something fishy about this.

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