What I think is hurting Apple is their hardware engineering team is stretched thin. We are talking about the same people who work on iPhone, iPad, MacBook Pro, MacBook, iMac, Watch, HomePod, Mac Pro.
This is obviously affecting how much time and resources they can to get a decent product to market. Lets not forget about the elephant in the room - the iPhone. Its truly hogging all the resources. Sure, maybe if Steve Jobs was around to micromanage and beta test, they including Jony Ive would have to be pulling an all nighter.
If Steve said fix the MacBook Pro today, it would be fixed 6 months ago. But that driving motivation is not there anymore and the reality is, nobody at Apple including Ive particularly liked that approach to management.
They still believe they are doing their best work, but right now, its particularly about, good enough and just coasting it out.
Apple's next wave are some high level things: services, AR, automation, wearables and health.
Its understandable because what more is there to really exploit to really improve the user experience in something like the MacBook Pro other than faster chips? Lets not forget, Apple is not on the brink of bankruptcy anymore, they are a mainstream consumer electronics company. It started with the iPod, became official with the iPhone in 2007 when they changed their name to Apple Inc. Ordained by Steve Jobs himself. So, this was all planned.
When I see thousands of people entering a twitter contest to hopefully win a 2017 MacBook Pro, that even gives into theory that maybe they are doing something right.
You think Steve Jobs didn't have a sit down with the leadership in early 2011 to ordain all thats happening now?
Apple's not lacking resources, Apple's simply lacking interest. As long as Apple can produce a desktop orientated product with just enough performance for it's IOS developer's it will, net result the mediocre Mac lineup we see today.
Steve Jobs was an enigma, I've worked with similar personalities myself; by far the most challenging, by far the most antagonistic, by far the most rewarding, would I go back? absolutely in a heartbeat as that's a place where the "magic" can really happen...
IMO Apple's lost that intrinsic "magic" Steve's Apple was hungry, innovative & adventurous, Tim's Apple is fat, lazy & greedy...
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