What business school did you go to as that's totally not factual? (American Labor is what almost killed Levis) and is Totally not the same thing. You still cannot buy "Levi's" at WM. It's the "Levi Strauss" line that's a cheaper product and of far less quality. People who know labels know those are the generic jeans.
The perception of merchandise at wal-mart is that it's usually lesser quality (because it usually is.) Even their computers and televisions usually have different specs than the ones at Best Buy or another retailer. Sure that lap top is $100 cheaper... and has half the ram and smaller hard drive...
I do agree with 250 stores, getting the product into more people's hands is a good strategy. It's not like mac. The i-pad is much more accessible to the masses. Still, WM cheapens the image of mostly every thing they sell.
The perception of merchandise at wal-mart is that it's usually lesser quality (because it usually is.) Even their computers and televisions usually have different specs than the ones at Best Buy or another retailer. Sure that lap top is $100 cheaper... and has half the ram and smaller hard drive...
I do agree with 250 stores, getting the product into more people's hands is a good strategy. It's not like mac. The i-pad is much more accessible to the masses. Still, WM cheapens the image of mostly every thing they sell.
That kind of snobbery almost destroyed Levi Strauss. They refused to let Walmart carry their jeans and their business fell off a cliff.
Today, that episode is a classic business school case study.
Go where your customers are. The iPad is a consumer electronics gadget. Lots of people buy lots of consumer electronics at Walmart.