I really hope you’re right and it does roll out internationally, but the fact that when Apple limits a Wallet-related feature to the US, they typically never roll it out just makes my blood boil. Apple Card and Apple Cash have been out for YEARS now (3 and 5 or 6 respectively) and they’re still exclusive to the United States.
Yeah, I'm in Canada too, so I share your frustration. In fact, I was able to add Apple Cash to my iPhone since I do have enough of a U.S. identity (U.S. bank account, plus a Nexus card that worked as an ID). However, until the recent switch from Discover to VISA, that's largely been useless in Canada as well. To add to the frustration, my daughter has a Family Setup Apple Watch, but of course I can't add her to Apple Cash Family because our iCloud account is Canadian-based, so the option doesn't appear.
However, Apple Cash and the Apple Card are very different things from this Apple Account Card. I'm quite sure Apple would love to roll out both of these internationally, but it's largely out of Apple's hands. There are banks and financial regulators involved, and these groups are glacially slow when it comes to adopting technology. To launch Apple Cash in Canada, Apple would need to find a Canadian banking partner, and that's hard to do since there's virtually no upside for the bank to get involved. Green Dot, which is Apple's banking partner in the U.S., is more of a fintech company than a bank — it actually bought a small bank a few years ago just to be properly certified to do banking-related stuff. It's an ideal partner for Apple, but its CEO has quite bluntly stated that it makes almost no money off the deal.
We can also thank the Canadian banks for how long it took Apple Pay to come to Canada in 2016 — AMEX beat everyone out by releasing it in late 2015. VISA and Mastercard were both ready to go then too, but the banks refused to allow it to be turned on until the Interac network was also ready for it, as they didn't want people abandoning their debit cards in favour of Apple Pay. That took a year of testing and certification. AMEX wasn't beholden to the banks, although it's notable that the Scotiabank AMEX was excluded from Apple Pay until its customers could use their Scotiabank debit card.
Thankfully, the Apple Account Card has nothing at all to do with the banks. The money you put into your Apple ID is entirely held by Apple, so they can decide how you're allowed to spend it without having to go to the banks for permission. If you're in a country where physical Apple Gift Cards are available, there's no reason the Apple Account Card can't be used on your iPhone. It's just an NFC version of the exact same thing we already have, so the only limitation is that Apple's retail stores have to be ready to accept it.
Apple has generally been quite eager to rollout its services internationally whenever and however it can. Consider that Apple TV+ and Apple Arcade are available just about everywhere. Those are also examples of situations where Apple owns all the pieces, and it's a breath of fresh air from the days of buying movies and TV shows on the iTunes Store, where customers were at the whim of inscrutable copyright and content licensing deals. It took way longer than it should have for many TV shows to arrive on the Canadian iTunes Store because of the exclusive deals that the U.S. studios had signed with Canadian broadcast networks.
Apple used to allow you to use iTunes pass in other countries but in recent times, they silently removed it and now replaced it with Apple Account, which is what I was excited for and the only reason I updated to 15.5, but it’s US only.
The iTunes Pass was phased out globally, likely as a result of Apple releasing its unified "Everything Apple" Gift card in 2020. Granted, it wasn't necessary to get rid of it, but I'm guessing it wasn't that widely used, and Apple likely already had this new Apple Account Card in mind.
However, it's also not clear if the Apple Account Card will work like the iTunes Pass did. Right now it sounds like it's the opposite. The iTunes Pass was to add money to your account, whereas the Apple Account Card is used to spend money from your account. We don't know if it will also work for adding money.
If Google Wallet is able to roll all of its features out internationally and Apple is still like (nope, you have to be in the Rude Gunloving States of America), I might consider switching to Android, which I really don’t want to do
Google is going to face the same issues with the financial world as Apple, but I'm not even holding my breath there, as Google has traditionally been even more U.S.-centric in its attitudes. For instance, Google Play Music took years to make its way outside of the U.S., long after Apple already had iTunes Match up and running in over 100 countries. The Pixel 6 is also still only available in about eight countries.
Besides, Google Wallet isn't going to offer anything that Apple Wallet doesn't already do. There's no Google equivalent of Apple Cash or the Apple Card, and Google Pay already supports basically the same list of credit and debit cards that Apple Wallet does.
The only thing Google
might beat Apple to is support for Digital IDs in Canada, but I'm skeptical on that. Apple has held off on this until Digital IDs are actually useful somewhere (even if that's only at TSA checkpoints at a whopping two airports). The old Google might have pushed out Digital IDs sooner just for the sake of doing so, but there's no point if those IDs can't be used, and the modern Google is more pragmatic. There's already a company, eID-Me, that's created an authenticated digital ID solution for Canadians, but it's basically useless right now as nobody actually accepts it.
However, these Digital IDs are all based on the open Mobile Drivers License standard, so if a provincial or federal agency starts supporting Digital IDs, Apple and Google will both be lining up to add these to their respective Wallet apps.