What I find the hardest to come to terms with, concerning his personality, is his rudeness. I think he could have been just as successful without scathing person attacks. I think a lot of people might point to that and say "see, Steve was an ******, so that's how good businesses are built." But I think it's more complex. I think he could have been just as effective, making hard decisions and giving people "bad news" without the intentionally wounding comments.
I agree with this. I read the book in an approach that I wanted inspiration and leadership, looking at it as a business case study, especially the return to Apple and the miraculous turnaround.
I interrupted my reading of the Skunk Works book by Ben Rich (the guy who succeeded the legendary Kelley Johnson) to read the Jobs bio. Both guys were hard-nosed, no nonsense types. Also interesting how quality was #1 with Jobs and fast execution was #1 with Johnson, both legendary men with different priorities. But my god Jobs was an ass.
The way everybody was either a rock star or trash... The way he pitted the Mac team against the Apple II team (which was repeated after his return with Fadell and the iPod guys)... The way he froze people out (including Woz)... The way he just pretended things he didn't like (such as his daughter or his cancer) didn't exist.
It's a complex story, because there was definitely some business saavy and lessons to be learned, but Steve really was not a good person.
Last edited: