Here we go again.
Do you think Wal-Mart, Target and Best Buy sell DVDs for Warner Brothers with no markup?
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Warner Brothers Debuts App-Based Movie Purchases
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Here we go again.
Do you think Wal-Mart, Target and Best Buy sell DVDs for Warner Brothers with no markup?
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The price is insane. With Netflix at less than $10 a month, it's just absurd to ask that for one movie. People can talk "lack of selection" all they want...I still say the money trumps it.
The price is insane. With Netflix at less than $10 a month, it's just absurd to ask that for one movie. People can talk "lack of selection" all they want...I still say the money trumps it.
Wait, I don't get it....
Didn't Apple say (in one of the many other "news" items floating about) that they no longer allow Apps that are simply "Books" or "Music" or "Movies" - those have to be sold throught iTunes or iBooks....
Didn't Apple say (in one of the many other "news" items floating about) that they no longer allow Apps that are simply "Books" or "Music" or "Movies" - those have to be sold throught iTunes or iBooks....
I had just copied the exact same quote! seems like one day is long enough for them to change their minds, or is it a case of "Some developers are more equal than others" ?!
Welcome addition
At first, I thought it strange that Warner Bros would make an entire app around one movie, but then I thought it's probably quite similar to what they have to do for an iTunes Extra movie.
As an American living in a foreign, third world country, anything like this is welcome. We don't have Netflix or Hulu or any of the other US TV or movie streaming sites. Those sites block access from foreign countries, I'm sure due to licensing requirements.
Warner may be learning a lesson. Pirating here is rampant. I can probably go to the corner and buy a DVD of this movie for $5. The reason is that the studios and record companies have always charged too much for their products. A CD in a store here costs about $20, more than the US. That's a day's pay for most people. Of course people pirate.
Obviously people here lucky enough to be able to own iPads and iPhones (and there are many) have money to spend. Given the option many of them will. But until this app, the only option to see this movie at home was a pirated disk. It's not like you can go to Blockbuster. So, my guess is that many will welcome something like this. There's a big world outside the US.
At first, I thought it strange that Warner Bros would make an entire app around one movie, but then I thought it's probably quite similar to what they have to do for an iTunes Extra movie.
As an American living in a foreign, third world country, anything like this is welcome. We don't have Netflix or Hulu or any of the other US TV or movie streaming sites. Those sites block access from foreign countries, I'm sure due to licensing requirements.
Warner may be learning a lesson. Pirating here is rampant. I can probably go to the corner and buy a DVD of this movie for $5. The reason is that the studios and record companies have always charged too much for their products. A CD in a store here costs about $20, more than the US. That's a day's pay for most people. Of course people pirate.
Obviously people here lucky enough to be able to own iPads and iPhones (and there are many) have money to spend. Given the option many of them will. But until this app, the only option to see this movie at home was a pirated disk. It's not like you can go to Blockbuster. So, my guess is that many will welcome something like this. There's a big world outside the US.
Brilliant end-run
They have additional features. Subtitles, facebook links. Stuff like that. So they are totally end-running the international itunes distribution problem. And they are doing so with nice mark-up for them.
Brilliant.
Not that I'll ever buy one.
Wait, I don't get it....
Didn't Apple say (in one of the many other "news" items floating about) that they no longer allow Apps that are simply "Books" or "Music" or "Movies" - those have to be sold throught iTunes or iBooks....
They have additional features. Subtitles, facebook links. Stuff like that. So they are totally end-running the international itunes distribution problem. And they are doing so with nice mark-up for them.
Brilliant.
Not that I'll ever buy one.
Doesn't this go directly against what Apple just said yesterday...
"Other notable additions to the review guidelines include language directing developers to submit apps that are simply songs, movies, or books to the iTunes Store or iBookstore rather than to the the App Store"
Did I miss something?
This is a mess! This should all be iTunes Extras content not Apps! Apple needs to update the new Apple TV and all iOS devices to support iTunes Extras and these types of features. The digital movie situation is just a pathetic mess of a situation!
This is exactly what I was just about to ask...
I don't have the app, but not a chance. I'm sure that they would block that just like all the rest do, NetFlix, ABC etc...
Digital Downloads may be of better quality. Besides, once you scratch your only DVD copy of 'Fried Green Tomatos', how could your life go on?
AMEN!
Doesn't this go directly against what Apple just said yesterday...
"Other notable additions to the review guidelines include language directing developers to submit apps that are simply songs, movies, or books to the iTunes Store or iBookstore rather than to the the App Store"
Did I miss something?
This is a mess! This should all be iTunes Extras content not Apps! Apple needs to update the new Apple TV and all iOS devices to support iTunes Extras and these types of features. The digital movie situation is just a pathetic mess of a situation!
Thank you, man. I was just about to make this very same point.
I agree that an app for each movie is a bad idea though the interface looks well done.
It's a step in the right direction though to on-demand viewing of entire studio catalogs through either subscription or pay-per-view that completely eliminates the middle-man. I'm looking at you Netflix and Apple.
It's a step in the right direction though to on-demand viewing of entire studio catalogs through either subscription or pay-per-view that completely eliminates the middle-man. I'm looking at you Netflix and Apple.
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I LOVE IT! I don't care anything about price... Movie Apps are a dynamite idea sure to increase AAPL profits even moreso, which is *ALL* I care about as an AAPL Investor. Gotta love how the Apple Ecosystem keeps evolving $$$ That aside, I would buy one from time to time... If anything because its just simply cool. Go AAPL $$$$$!!!
I LOVE IT! I don't care anything about price... Movie Apps are a dynamite idea sure to increase AAPL profits even moreso, which is *ALL* I care about as an AAPL Investor. Gotta love how the Apple Ecosystem keeps evolving $$$ That aside, I would buy one from time to time... If anything because its just simply cool.
Go AAPL $$$$$!!!Might free the consumer from Apple-only viewing
If the App authorizes the user to access then content from a Warner Brothers library hosting service, than maybe, if one later buys a smartphone, tablet or desktop from a different supplier, the consumer could still access their content from these other devices independent of Apple?
So even though 30% has to be paid out to Apple, the content becomes independent of the hardware platform. This sounds like a good thing for the consumer.
Might be nice in the event that Apple ever loses its innovative edge; one can still access the content on the next gen devices...
If the App authorizes the user to access then content from a Warner Brothers library hosting service, than maybe, if one later buys a smartphone, tablet or desktop from a different supplier, the consumer could still access their content from these other devices independent of Apple?
So even though 30% has to be paid out to Apple, the content becomes independent of the hardware platform. This sounds like a good thing for the consumer.
Might be nice in the event that Apple ever loses its innovative edge; one can still access the content on the next gen devices...
No sir, this isn't for me.
I like to buy a DVD or Bluray for £5-£10, have the ability to watch that on any working region 2 DVD player in the world without fighting DRM and rip that film to my HDD to so I can use it on my portable devices.
I don't want to spend £5-10 on a locked product.
I like to buy a DVD or Bluray for £5-£10, have the ability to watch that on any working region 2 DVD player in the world without fighting DRM and rip that film to my HDD to so I can use it on my portable devices.
I don't want to spend £5-10 on a locked product.
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I don't care about democracy with anynof this either... It's ALL about the CASH no matter what, where, or why. So- as long as it makes ME money as an AAPL investor then I could care less. Keep ringing that register Apple Inc.. You're ringing mine at the same time!!!
Mike Oxard said:
I don't care about democracy with anynof this either... It's ALL about the CASH no matter what, where, or why. So- as long as it makes ME money as an AAPL investor then I could care less. Keep ringing that register Apple Inc.. You're ringing mine at the same time!!!
Do we know how much apple takes from the purchase/renting of movies through iTunes ... probably not much of a difference
Agree - but we have the option to still buy the movies through iTunes, and I don't think anybody who could buy it in iTunes would buy the app (since the use of it is much more limited) -- it is meant for people who life in places where they can't buy the movies through iTunes.
Finally a studio tries to bypass the locks put down on distributing downloadable content over the world.
Plus this also should make Apple think about a few things that are missing from the way it currently offers movies and TV shows in iTune.
Usually when people buy DVDs or Blu Rays they get way more than what is currently offered on the iTunes store even for iTunes extra downloads.
The way the store handles languages for all video content is very annoying right now. A lot of people in europe would watch english content in english rather than the badly translated version available in their national stores.
If anything the user should be able to chose in what language he wants to watch his purchase, the ideal being able to always re-download the version he wants to watch without additional cost, like Mac App Store apps that can be re-downloaded when needed if erased.
Plus this also should make Apple think about a few things that are missing from the way it currently offers movies and TV shows in iTune.
Usually when people buy DVDs or Blu Rays they get way more than what is currently offered on the iTunes store even for iTunes extra downloads.
The way the store handles languages for all video content is very annoying right now. A lot of people in europe would watch english content in english rather than the badly translated version available in their national stores.
If anything the user should be able to chose in what language he wants to watch his purchase, the ideal being able to always re-download the version he wants to watch without additional cost, like Mac App Store apps that can be re-downloaded when needed if erased.
See the creators are going to cut out the middlemen. This is going to be good for consumers.
People are just too dense to see the light.
Not really because people want to watch a movie not Warner Brothers.
They are making the content come first.. Which is not a bad idea.. It doesn't bother me at all that they are doing this.
Most people don't know what movie studio makes a given movie.
Plus with apps for movies they can do additional stuff, have extras and other things that you would not likely have in a consolidated environment.
This is exactly what Apple wants
This Warner Bro's app heralds the future of Apple dominating content delivery, and puts the onus on the content providers to market and sell their content in a way that's appealing to consumers.
Apple doesn't want to be a content provider. Sure, we get our media from iTunes, but apps are where the future is, with Apple taking their 30% cut from app and in-app purchases. Apple wants to be the de-facto way to get content, to profit from that, and to be the number one provider of the devices we consume it on. That's it.
iTunes as a movie buying and renting option? Sure, in the past and for now. Forever? Probably not. Instead, we buy apps and subscribe to content, or purchase more content, and it works on all of our devices, including AppleTV (in the future).
The internet has been abuzz with Apple TV as a future gaming console. And that's true (and most of us already own our own controllers -iPhone/iPod Touch - that we take with us wherever we go).
But the real future of Apple TV is about the content apps, too, not just the games. And the Warner Bro's example is perfect. Perfectly executed? Maybe, maybe not. We'll see. But its a signal of what's to come. Expect more providers to search for ways to deliver their content to us, via the App store, in more and more friendly and engaging ways.
This Warner Bro's app heralds the future of Apple dominating content delivery, and puts the onus on the content providers to market and sell their content in a way that's appealing to consumers.
Apple doesn't want to be a content provider. Sure, we get our media from iTunes, but apps are where the future is, with Apple taking their 30% cut from app and in-app purchases. Apple wants to be the de-facto way to get content, to profit from that, and to be the number one provider of the devices we consume it on. That's it.
iTunes as a movie buying and renting option? Sure, in the past and for now. Forever? Probably not. Instead, we buy apps and subscribe to content, or purchase more content, and it works on all of our devices, including AppleTV (in the future).
The internet has been abuzz with Apple TV as a future gaming console. And that's true (and most of us already own our own controllers -iPhone/iPod Touch - that we take with us wherever we go).
But the real future of Apple TV is about the content apps, too, not just the games. And the Warner Bro's example is perfect. Perfectly executed? Maybe, maybe not. We'll see. But its a signal of what's to come. Expect more providers to search for ways to deliver their content to us, via the App store, in more and more friendly and engaging ways.
