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Warner Brothers Debuts App-Based Movie Purchases

Whole idea sounds kind of stupid to me. Maybe I'm just too dense to get it, but to increase sales why not just lower the price of downloading the movie through the iTunes movie store? Why make an "app" with a different price point than the movie on iTunes?
 
Subtitles?

If you bought this app, can you try out the Subtitles feature? Does it work in English?

If it's in English, that would be a huge step forward for the deaf community. 99% of iTunes content do not have closed captions or subtitles.
 
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

This is a good thing for those countries which do not have video-content in the iTunes-store. But why not have single app which you could use for video, as opposed to having separate apps for each video?

I would still prefer to get my content from iTunes. How about it Apple?
 
Still no iTunes Movies or TV…

I’d still much rather get proper iTunes TV and Movies and watch them on my TV :mad:. Yeah… no chance I would pay for this content anymore than any other way of viewing a movie on my mobile (or iPad for that matter) :rolleyes:. (some will)
 
They are BOTH CURRENTLY FREE!!!

Whether you agree or disagree...I would get it now and then stream it to your Apple TV:eek:
 
bgramer said:
If you bought this app, can you try out the Subtitles feature? Does it work in English?

If it's in English, that would be a huge step forward for the deaf community. 99% of iTunes content do not have closed captions or subtitles.
Click to expand...

I downloaded it and checked out the free five minutes, it appears that the English subtitles are for the hard of hearing. Things such as "shotgun blast" appeared on screen.

Oh, and I can't see any Airplay option and the info only talks about playback on an iDevice.


xraydoc said:
Whole idea sounds kind of stupid to me. Maybe I'm just too dense to get it, but to increase sales why not just lower the price of downloading the movie through the iTunes movie store? Why make an "app" with a different price point than the movie on iTunes?
Click to expand...

Not all countries have access to movies in iTunes.
 
If these apps include Japanese-language subtitles, then I'm their customer.

Edit: I just checked the "Inception" app, and Japanese is not included. I presume that's the case with the others movies, too. Oh, well...
 
Last edited:
xraydoc said:
Whole idea sounds kind of stupid to me. Maybe I'm just too dense to get it, but to increase sales why not just lower the price of downloading the movie through the iTunes movie store? Why make an "app" with a different price point than the movie on iTunes?
Click to expand...

Visit the Hong Kong iTunes Store.

A bit overpriced but I hope other studios follow.
 
macbwizard said:
Yuck. The last thing I want is an "app" whose sole purpose is to watch a single movie.
Click to expand...

But that isn't what these are. Think of them as a digital version of the full DVD. Possible first step to studios matching the two releases and letting us pick which we want. Now if we could get real blu-ray quality on the movies
 
Benjamins said:
that's an interesting development.

Will the new model basically cut out the middleman like Amazon completely?
Click to expand...

If by "cut out the middle man" you mean "make apple the middleman", uh... yes.

I don't get why they're doing this... maybe they think they'll reach a different audience this way? Maybe this affords them the ability to put in their own DRM and analytics.
It also makes it so you can't play the movie anywhere else... Hmmmm....
Apple seems to be willing to allow it. a 30% cut is far larger than their normal iTunes take. IIRC Apple once reported the itunes music gets $0.09 per $.99 song, so I'm guessing their take from movies isn't much better.
 
It is plain stupid on all levels.

notabadname said:
Just more options. That's a good thing. Just dump the movies into one "folder" Not a big deal.
Click to expand...

There are absolutely no benefits for users. This is what close ecosystems do - they encourage stupidity. Now people will understand why App Store has 350K apps. One app per movie - and the number of apps will reach a million in no time. At the same time, on Android, people will be using a single app (movie player) and separate data files/cards for each movie.
 
Movie distribution system is annoying

As an American, it is hard to see this as potentially beneficial unless you are a regular global traveller.
It would be great if NetFlix, or iTunes, or any movie streaming service could make their service available globally.
Content owners are the only ones that can do this - and I am cautiously optimistic that this is a step in that direction. Global subtitles and global access would be simple and awesome. The region protections and regional stores are so restrictive and annoying.
There are a number of issues that make this difficult though. Release dates for movies, regional censorship and local content restrictions, distribution rights ...
I think content owners are not ready yet - they haven't hit the bottom. These ideas have some promise, but they won't put out the newest content (release dates), and won't risk the cash cow (distribution rights) by alienating their current model... until they have to.
 
For all the talk of Bluray being a dead format I'm so glad for Bluray over streaming for a movie I care enough to buy... yes it looks gorgeous on a big screen but it typically also sounds amazing on a decent sound system, and the sound completes the movie experience for me.

Call me when airplay will stream 7.1 Dolby TrueHD
 
thejadedmonkey said:
A bit of a slap in the face to iTunes (not-app store) distribution, isn't it?
Click to expand...

Not so much. because these will only work on iOS devices. Just like Extras only work on the Mac.

Right now this is really a huge potential for the Apple TV which is iOS based.


Although it would be awesome if they could meld the two and have the same goodies on both.
 
Costy (as no media), badly packed as the demo itself took 2,2gigs (lol?)
and yet why on earth program! get them movies to iStore.

Also over 3G it lagged on stream, on wifi it lagged over 12mega connection. Does it pre buffer it at all?

Not getting my thumb up.
 
I've tried the app, and regardless of whether the idea is good or not, I find the interface dreadful. It looks like something thrown together with no thought to design of consistency to other iPhone apps.
 
lilo777 said:
There are absolutely no benefits for users. This is what close ecosystems do - they encourage stupidity. Now people will understand why App Store has 350K apps. One app per movie - and the number of apps will reach a million in no time. At the same time, on Android, people will be using a single app (movie player) and separate data files/cards for each movie.
Click to expand...

not quality apps like the 2000 family guy sound boards in the android market. :D
 
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