Movie distribution system is annoying
As an American, it is hard to see this as potentially beneficial unless you are a regular global traveller.
It would be great if NetFlix, or iTunes, or any movie streaming service could make their service available globally.
Content owners are the only ones that can do this - and I am cautiously optimistic that this is a step in that direction. Global subtitles and global access would be simple and awesome. The region protections and regional stores are so restrictive and annoying.
There are a number of issues that make this difficult though. Release dates for movies, regional censorship and local content restrictions, distribution rights ...
I think content owners are not ready yet - they haven't hit the bottom. These ideas have some promise, but they won't put out the newest content (release dates), and won't risk the cash cow (distribution rights) by alienating their current model... until they have to.