Just went for my try on experience yesterday, and found it to be really touchy feely. It's almost as-if the Apple employees were trained not to let the customer touch/handle the phone at all unless it was strapped on the wrist.
I wanted to slip on the watch myself, but they insisted on putting it on my wrist for me, which just made things a little awkward. In the process, they ended up touching my arm/hands a lot more than was comfortable for a complete stranger.
At the same time, they seemed really guarded and protective of the watches when they were laying on the table. Every time I tried to handle one, he would pick it up and polish it, and lay it back down as if to imply "do not touch."
How was your fitting?
Had the same experience, but it's becuase of security/safety of someone stealing one.