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Apr 12, 2001
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Apple is kicking off its first ever Apple Music Awards show with a live stream that's set to start at 6:30 p.m. Pacific Time or 9:30 p.m. Eastern Time.

The live stream can be watched through the Apple Music service on the iPhone, iPad, Apple TV, or Mac. Apple's event is being held at the Steve Jobs Theater on the Apple Park campus, and will see Billie Eilish performing live. Earlier this week, Eilish invited fans to sign up to attend the show on Apple's campus.

billieeilishapplemusic-800x450.jpg

Eilish's performance will celebrate Apple's music awards, with Apple having announced winners on Monday. Eilish was named Apple's Global Artist of the Year, as well as Songwriter of the Year with her brother Finneas.

Apple named Lizzo the Breakthrough Artist of the Year, and the Song of the Year was "Old Town Road" by Lil Nas X. Each winner is receiving an Apple-designed award featuring a custom silicon wafer suspended between a polished sheet of glass and an aluminum body.

applemusicaward-800x691.jpg

Aside from Eilish's performance, there's no word on what to expect from the Apple Music Awards, so those interested should catch the show live.

Article Link: Watch Now: Apple Live Streaming First Ever Apple Music Awards With Billie Eilish Performance
 
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redbeard331

macrumors 6502a
Jul 21, 2009
895
571
This is what happens when people bitch about Apple having a band like U2 play at one of their events or whatever got everyone’s panties in a knot. They go and hire some weird looking dude nobody has heard of.
 

iSayuSay

macrumors 68040
Feb 6, 2011
3,558
708
It's not you getting old, it's people's taste getting worse and worse

Maybe it's not people's taste. It's the songwriter's taste. I never asked for Billie Ellish. I have no idea why she wins an award for her recent songs. I like "you should see me in a crown".. and that's it.

Everything else is garbage filler.
 

nick42983

macrumors 6502
May 18, 2009
475
367
California
The cynic in me says Apple marketing knows that "Billy Eilish fans" are the the largest untapped demo for recurring billing subscriptions of Apple Music and TV+. I didn't hear about this concert until two hours ago, quickly found out it required a subscription and passed. I bet the target demo had more of a heads up through the marketing department to get them to sub and hopefully never cancel (especially when it's mom and dad's cc). There will be another marketing push once this wildly priced "documentary", mass media marketing psyop is released.
 
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