Now we know what Apple is using supermodel Liu Wen for. And I don't think it's a coincidence that it's Vogue China.
http://www.businessoffashion.com/20...ashion-editorial-debut-cover-vogue-china.html
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And this Apple commissioned shot was done by fashion stylist Karl Templar. My guess is we'll be seeing more of these in magazines like Vogue next year.
http://www.businessoffashion.com/20...ashion-editorial-debut-cover-vogue-china.html
Today, BoF can reveal that the Apple Watch will make its fashion editorial debut on the cover of Vogue China’s November issue, featuring supermodel Liu Wen. We spoke to Angelica Cheung, editor-in-chief of Vogue China, to get the story behind the story.
Prior to the official unveiling of the product during fashion month, Vogue China’s editor-in-chief, Angelica Cheung, met in secret with Apple’s CEO Tim Cook and senior vice president of design Jonathan Ive to learn more about the product. “When Jonathan Ive and Tim Cook talked me through how they developed the concept of the Apple Watch from the beginning, I was impressed by their thoughts and passion for the project,” Cheung told BoF, discussing her first impressions of the product. “Then I saw the watches and thought they looked rather good; some are sporty and others are very classic and elegant. At the same time, they all have so many functions that would be useful in our daily life. I just thought that they combined technology, style and functionality and were very modern and, therefore, perfect accessories for the modern-day woman which is what the Vogue China woman is about.”


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And this Apple commissioned shot was done by fashion stylist Karl Templar. My guess is we'll be seeing more of these in magazines like Vogue next year.
