Really is. My excitement had died and waiting that long has kinda put me off for the day.
I did what Apple suggested. Had the app loaded and ready, continuously refreshing it. But by 8 past, I realized something was probably amiss given how everyone was told that was the best means. So I hit up my mac and got through. But then the reservation wouldn't stick. And my 11th Nov date that was promised, came through as the 2nd Dec in my confirmation email.
Its all just a mess, given the app is how I've gotten day one pre-orders with every release before this. But I guess all the desktop buyers shifted to the app today due to Apples advice. Ugh. Sad.