Have you ever seen a web page that has a tradional article at the top, but along the bottom are 9 or more small boxes with either hook images or titles? And when you click on one of these links, you travel to another page full of more hook images and advertising links, and regarding the subject you clicked on such as See what Victoria Principle looks like today, or Bride Photos They Wish Were Never Taken, there will be a slideshow, and on each new page, another slew of hook images and advertising, and for that picture of Victoria Principle you wanted to see? It will be near the end of a slideshow covering a group of aging celebrities, meaning that you will have navigated 10 or more pages of advertisements to see the topic that attracted you in the first place. Here is an example (link recently seen in this forum): Daily News. For myself, I've already figured this out, I am irritated by this, and as a rule I avoid such hooks. Does anyone know if this kind of web advertising structure has an official name/label? I sincerely hope as a rule, this is not what the web turns into.