I think theres small print somewhere on the Apple site saying that the display on that picture is for illustration purposes only. They are not real photos eather.
Sure, I know it's photoshopped and not real. But at the very least I expected it to be representative of the actual product. What they've done there though is just nowhere near reality, not even in the ballpark. They could have photoshopped a genuine iPhone screen on it if they didn't have a working iPt in time for the photography.
So what's it supposed to be 'illustrating'? That it HAS a screen? Certainly not illustrating anything ABOUT the screen.
I don't know. I'm reminded of that scene in Falling Down where Defens is holding up a hamburger and asking the fast food person why it doesn't look anything like the one in the store menu advertising. I guess advertising the hamburger as looking much better than it really does was for 'illustration' purposes too.