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if you could see it up close you might be able to tell. Most billboards are owned by big companies like clear channel, CBS, and Lamar.
And they say who owns them on a little sign on the bottom of the board.

i kind of remember there being a zoning issue with Apple putting a sign on the actual building (historic reasons i think?). notice that there is no major Apple signage on the building itself, not even a huge Apple logo inside windows. iirc the workaround was using the existing billboard structure.

it is kind of odd to not have signs like the other stores, but i guess when walking at street level it will be obvious. it is NYC, so most people will be on foot, bike or relatively close up in a car. they don't use the same signs that a strip mall in the burbs would have.

is this store open 24/7?
edit: not 24/7 Mon-Sat 09:00 - 24:00 and Sun 09:00 - 19:00
 
the pix on apple.com are pretty good too
http://www.apple.com/retail/west14thstreet/
you can see relatively small black squares with white Apple logos for foot traffic in those pix. they are hanging near the corner at the top of the first floor.

They have those signs at the SoHo store, too. I was talking with my mom, and we both agreed they probably couldn't put up a big glowing Apple logo because zoning issues because it's a historic district.
 
So here's my story of going to the opening:

I got there around 5:45, and was trying to find the end of the line -- it went all the way around the block and down 15th St. I eventually bumped into some friends and hung out with them. I couldn't see how much further the line went after that, but it seemed to go on forever. I felt kind of bad for cutting, but the guy behind us saw me walking with crutches and didn't seem to mind -- he said the whole prize thing was random anyway, and it didn't really matter what position you were in.

I had no idea how long the whole thing was going to take, but I was thinking an hour AT MOST. Well... cut to over three hours later, and we're still in line. The wait was so ridiculously long, and the weather so unbelievably cold (stupid me wasn't dressed well enough), that I thought I wasn't going to make it. My legs were aching, and I couldn't feel my feet. My whole body was becoming numb, and I thought I was going to pass out. I was surprised by the amount of media and looky-loos, and the celebs that came (saw Whoopi Goldberg come out at one point, and later Stephen Colbert inside -- plus other people I recognized as celebs, but couldn't name them if I tried). The worst part about the line was I hadn't seen the front of it, where it went past the store again and all the way down 14th, only to snake and twist back up again. I had thought we were so close once we got near the entrance, when someone walking out said we had at least another hour and a half waiting ahead of us (it was more). Of course by that point, you figure "I've been waiting this long already, might as well stay the course." But the longer you stand in the bitter cold, the more and more stupid you feel -- especially when the majority of people are walking out saying all they got was a dumb iPhone poster. Still, I kept hoping that maybe I'd be one of the lucky ones. I really, really needed a new MacBook, but I would have been happy for anything at that point.

I overheard a lot of people on line, who said they weren't even Apple fans. A lot of people were there to see Mary J. Blige perform. Many people said they'd probably never come back to the store again. I kept wondering why they came, and was cursing them for making the line so damn long. At around 9:15, we finally made it inside. There was so much chaos, with people all over the place, and grinning Apple employees cheering people in (god, they must have been so sick of it by that point), and handing us poster tubes and telling us to open the lid to see if we won anything, as it would be mentioned under the lid with a sticker. My two friends opened theirs, and got what I think most people got -- a $10 iTunes gift card. But I was having trouble holding mine and walking (I have crutches), so I was trying to find a spot away from all the people. I finally found a free spot, and struggled to open my lid. Suddenly I hear a pop, and watch as my lid goes flying a few feet away from me. I'm trying to watch where it's going, and all I can see are dozens of feet walking back and forth in front of me. I'm frantically trying to find the lid, and... it's gone. I see a few other lids on the floor, but when I pick them up, they're blank and stickerless. An employee asks if I need help, and I tell him what happened. He helps and looks around, but we never find the lid. I ask him if I can get another tube, and he says he can't do that, but can walk me over to where they're giving iTunes cards and make sure I get one. I say thank you with regret, and then go get my card.

I know the odds are my sticker probably WAS just an iTunes card, but I'll never really know for sure, and that's going to haunt me for some time to come. What annoys me is that someone else obviously saw my lid and stole it from the ground immediately, and walked away with at least yet another gift card, or possibly something more.

My friends wanted to leave almost immediately, but I wanted to see the store -- I figured we waited long enough. But soon I realized how hungry I was, and I needed to go to the bathroom (I was told they didn't have bathrooms there -- at least not yet). So I left, and gave my poster away to someone outside. The line was still as big as ever, wrapping around the block, and I knew some of those poor people wouldn't get in until probably midnight.

All for just an iPhone poster...
 
I want an iPhone poster! Anyone have an extra that they kept and wouldn't mind getting rid of? I work in NYC and didn't realize the opening was that day until I was on the train home!
 
Half froze to death.

I want an iPhone poster! Anyone have an extra that they kept and wouldn't mind getting rid of? I work in NYC and didn't realize the opening was that day until I was on the train home!

I'd be happy to give you my poster.

I had a similar experience as an above poster; was there at 5:30 and didn't get in until about 9:30, almost died of hypothermia in the meantime. Saw Colbert, which was awesome.

I got an iTunes gift card. My cousin, who I went to the store with, went in right before me and got a 16GB iPod Touch. Sigh.
 
Why doesn't portland oregon or anywhere close to portland oregon get an Apple flagship store? It's really annoying me. New York gets 3; some California cities probably have several; we get 0. What gives? We're a big city. This is discrimination.
 
Anyone wanna sell me their shirt???

Hey guys,

I got there to the store at 6 and waited in line for 3 1/2 hours, and by then, they had run out of shirts. I LOVE the design of the shirts, and would REALLY like to have one. Would anyone (in NYC) like to sell me theirs? I'm willing to pay a good amount for it. Let me know (PM me). Thanks a lot.

Cheers.
 
So here's my story of going to the opening:

I got there around 5:45, and was trying to find the end of the line -- it went all the way around the block and down 15th St. I eventually bumped into some friends and hung out with them. I couldn't see how much further the line went after that, but it seemed to go on forever. I felt kind of bad for cutting, but the guy behind us saw me walking with crutches and didn't seem to mind -- he said the whole prize thing was random anyway, and it didn't really matter what position you were in.

I had no idea how long the whole thing was going to take, but I was thinking an hour AT MOST. Well... cut to over three hours later, and we're still in line. The wait was so ridiculously long, and the weather so unbelievably cold (stupid me wasn't dressed well enough), that I thought I wasn't going to make it. My legs were aching, and I couldn't feel my feet. My whole body was becoming numb, and I thought I was going to pass out. I was surprised by the amount of media and looky-loos, and the celebs that came (saw Whoopi Goldberg come out at one point, and later Stephen Colbert inside -- plus other people I recognized as celebs, but couldn't name them if I tried). The worst part about the line was I hadn't seen the front of it, where it went past the store again and all the way down 14th, only to snake and twist back up again. I had thought we were so close once we got near the entrance, when someone walking out said we had at least another hour and a half waiting ahead of us (it was more). Of course by that point, you figure "I've been waiting this long already, might as well stay the course." But the longer you stand in the bitter cold, the more and more stupid you feel -- especially when the majority of people are walking out saying all they got was a dumb iPhone poster. Still, I kept hoping that maybe I'd be one of the lucky ones. I really, really needed a new MacBook, but I would have been happy for anything at that point.

I overheard a lot of people on line, who said they weren't even Apple fans. A lot of people were there to see Mary J. Blige perform. Many people said they'd probably never come back to the store again. I kept wondering why they came, and was cursing them for making the line so damn long. At around 9:15, we finally made it inside. There was so much chaos, with people all over the place, and grinning Apple employees cheering people in (god, they must have been so sick of it by that point), and handing us poster tubes and telling us to open the lid to see if we won anything, as it would be mentioned under the lid with a sticker. My two friends opened theirs, and got what I think most people got -- a $10 iTunes gift card. But I was having trouble holding mine and walking (I have crutches), so I was trying to find a spot away from all the people. I finally found a free spot, and struggled to open my lid. Suddenly I hear a pop, and watch as my lid goes flying a few feet away from me. I'm trying to watch where it's going, and all I can see are dozens of feet walking back and forth in front of me. I'm frantically trying to find the lid, and... it's gone. I see a few other lids on the floor, but when I pick them up, they're blank and stickerless. An employee asks if I need help, and I tell him what happened. He helps and looks around, but we never find the lid. I ask him if I can get another tube, and he says he can't do that, but can walk me over to where they're giving iTunes cards and make sure I get one. I say thank you with regret, and then go get my card.

I know the odds are my sticker probably WAS just an iTunes card, but I'll never really know for sure, and that's going to haunt me for some time to come. What annoys me is that someone else obviously saw my lid and stole it from the ground immediately, and walked away with at least yet another gift card, or possibly something more.

My friends wanted to leave almost immediately, but I wanted to see the store -- I figured we waited long enough. But soon I realized how hungry I was, and I needed to go to the bathroom (I was told they didn't have bathrooms there -- at least not yet). So I left, and gave my poster away to someone outside. The line was still as big as ever, wrapping around the block, and I knew some of those poor people wouldn't get in until probably midnight.

All for just an iPhone poster...

Hahah sounds like quite the experience :)

I'm sure if you weren't on crutches it would have been a little more enjoyable.. but hey, at least you got an iPhone poster and an iTunes Gift Card... I'm jealous :(

Does anyone wanna Donate their iPhone poster to me :D :p
 
Very dangerous store. I walked into one of the plate glass windows. I was so annoyed I left and never entered the store. Apple, will you please stick some logos on those ground to cieling windows! Ouch. :(
 
Very dangerous store. I walked into one of the plate glass windows. I was so annoyed I left and never entered the store. Apple, will you please stick some logos on those ground to cieling windows! Ouch. :(

lol I could picture you walking around trying to be suave and smacking into a glass wall and quickly exiting the store.
 
I'd be happy to give you my poster.

I had a similar experience as an above poster; was there at 5:30 and didn't get in until about 9:30, almost died of hypothermia in the meantime. Saw Colbert, which was awesome.

I got an iTunes gift card. My cousin, who I went to the store with, went in right before me and got a 16GB iPod Touch. Sigh.
I PM'd you about the poster!



Hahah sounds like quite the experience :)

I'm sure if you weren't on crutches it would have been a little more enjoyable.. but hey, at least you got an iPhone poster and an iTunes Gift Card... I'm jealous :(

Does anyone wanna Donate their iPhone poster to me :D :p
If anyone doesn't have a use for their iPhone poster let me know. I will paypal you shipping costs. Thanks a ton. Just PM Me

Hey..I was first:rolleyes::)
 
For those who couldn't make it to the opening last night, my website, The iLife (dot com) has the video, pictures and written text pertaining to last nights opening event.

Hope you enjoy, and feel free to contact me for anything else you might need (higher quality, etc).

I tried loading up and playing the video on this sh*tty Dell, and of course it wouldn't play properly. I then tried it on my iPhone, and it shows me a broken QuickTime icon where the video should be. Could you please correct that? My iPhone plays most anything properly, given its built in QT Plugin can interpret it.

Thanks in advance.

P.S. Great blog post btw. "iPod Store." lol. What idiots and losers.
 
You can go to almost any coffee shop either downtown or on the "poor" side of town, and see a veritable sea of Mac laptops, whereas in Toronto (back east) it seems like they only heard about Apple computers last week sometimes. The whole situation is so absolutely Tospy-Turvy it leaves me speechless (well not quite, as you can see).
.

What you don't know about Toronto is a lot.
 
For those who couldn't make it to the opening last night, my website, The iLife (dot com) has the video, pictures and written text pertaining to last nights opening event.

Hope you enjoy, and feel free to contact me for anything else you might need (higher quality, etc).

Hey, Nice video!

I left work about 3:45 and really debated whether to head up there for the opening. I would have liked to have gone, but crowds aren't my thing.

The place looks really nice!
 
Wirelessly posted (Mozilla/5.0 (iPod; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/3A110a Safari/419.3)

I think Apple needs less flagship stores and more smaller shops around the world.
 
the store in Ginza (Japan) has four floors (including a third.)

Considering how few different products Apple has, I'm wondering what they need floors for? Is it one floor of Notebooks, one floor of desktop computers, one floor of iPods and... hmm.. a whole floor for displays?
 
I tried loading up and playing the video on this sh*tty Dell, and of course it wouldn't play properly. I then tried it on my iPhone, and it shows me a broken QuickTime icon where the video should be. Could you please correct that? My iPhone plays most anything properly, given its built in QT Plugin can interpret it.

Thanks in advance.

P.S. Great blog post btw. "iPod Store." lol. What idiots and losers.

Hmm..thats really strange. I just pulled it up fine on a number of computers, and my friends iPhone. Whatever, here is the YouTube version of it. Sorry about the issues.
 
Hey, Nice video!

I left work about 3:45 and really debated whether to head up there for the opening. I would have liked to have gone, but crowds aren't my thing.

The place looks really nice!

Thanks! I assume you checked out the pictures and read about the experience?
 
Hmm..thats really strange. I just pulled it up fine on a number of computers, and my friends iPhone. Whatever, here is the YouTube version of it. Sorry about the issues.

I finally got it to load on my iPhone, but it seems my WiFi in it is being odd... I was getting 1 bar when the damn router is across the hall.... one with two antennae too... Hmm....

Here's an interesting tidbit: a family friend calls and says that it was so crowded that not everyone could get in, and that the first 2,000 people got a free iPhone. Is that true? That's really unlike Apple to give away 2,000 of something that costs $399 a piece.... He's known to tell a wise tale, so I'm taking that story with a grain of salt.

Anyone else hear of this?
 
I finally got it to load on my iPhone, but it seems my WiFi in it is being odd... I was getting 1 bar when the damn router is across the hall.... one with two antennae too... Hmm....

Here's an interesting tidbit: a family friend calls and says that it was so crowded that not everyone could get in, and that the first 2,000 people got a free iPhone. Is that true? That's really unlike Apple to give away 2,000 of something that costs $399 a piece.... He's known to tell a wise tale, so I'm taking that story with a grain of salt.

Anyone else hear of this?

They were giving away T-Shirts and Posters (which were rolled up in a cardboard tube). Underneath the cap to the carboard tube was a sticker which indicated what you won. Everyone got a free $10 iTunes Gift Card, but the other prizes were iPod Shuffles, iPod Touches (16GB) and iMacs.
No iPhones, especially not 2,000! Sorry to break your hearts.
 
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