At my local store (Glasgow, Scotland), there were around 200 people in line by 6am this morning. I waited patiently until the Apple store staff began handing out the cards.
During the several hours of queuing I endured, no less than 10 people asked me to buy a handset for them to use up my full quota of 2 (I only wanted one). I was offered money to do this, but wouldn't budge. In addition, I witnessed this happening throughout the line, with the vast majority of people there clearly looking to make a profit by purchasing additional handsets to resell at a premium.
These people sicken me. Entrepreneurial spirit, this is not.
In any case, would a (partial) solution to this be the following:
1. Announce a 'reservation date', where people must book/pay by registered card prior to the day of release, and be given a 'voucher' (not dissimilar to the one handed out to those today) which is then redeemed at the store on launch day?
2. No on the day cash sales are permitted, for whatever reason, until say 6 weeks after launch. After this initial period, cash purchases can be made. This also has the advantage of vastly speeding up the sale process during the launch phase.
2. Any customers purchasing on contract via Apple would also go through a similar process, doing all the 'paperwork' for the contract online, and simply queuing on launch day to essentially collect the handset.
One thing is for certain, I will never queue for a product again. With that in mind, if it is Apple's aim to have genuine customers creating a buzz about the store on launch day, I suggest that something needs to be done.
Thoughts?