Apple must launch the Next Device: an iPad/MacBook convert.
Why ?
Apple is completely ignoring the new generation, the 15....25 yr. olds that grew up with the iPad. They now need a file system, multi-windowing, peripherals, and more things impossible with an iOS device. Attributes that obviously surpass the read-only habits of the Apple Board. Every schoolteacher realizes this, but apparently not Apple Board members.
The end of the Post-PC era hasn't come, nor will, and this tragic errant just shows how disconnected Apple has become. This statement denies the whole IT-industry and is a self-disqualification of Balmeric proportions.
The new generation will never give up their real touchscreens. It doesn't care about Cook, Apple's legacy or it's inflated Pro label. It urges for a modern convert offering: MacBook functionality without giving up iPad multi-touch. And yes, that device will initially compete with current MacBook and iPad. But it will open a new market that is soo many times bigger.
And yes, it requires a convolute iOS/MacOS or whatever serves the goal.
So that takes courage. And a vision beyond removing a headphone port or MagSafe adapter.
As nice as the TouchBar can be for some tasks, it is a sad compromise. A 4th interface element (next to keyboard, screen, mouse) competing for user attention adding to complexity. It doesn't solve the elementary lack of a multi-touchscreen. It was an escape to avoid tough decisions with the marketing butt-talk that real tech savvy companies don't need. Symptom of a lamentary Apple, unable to see evolution - leaving the future to Microsoft and the Taiwanese IT industry.
Why ?
Apple is completely ignoring the new generation, the 15....25 yr. olds that grew up with the iPad. They now need a file system, multi-windowing, peripherals, and more things impossible with an iOS device. Attributes that obviously surpass the read-only habits of the Apple Board. Every schoolteacher realizes this, but apparently not Apple Board members.
The end of the Post-PC era hasn't come, nor will, and this tragic errant just shows how disconnected Apple has become. This statement denies the whole IT-industry and is a self-disqualification of Balmeric proportions.
The new generation will never give up their real touchscreens. It doesn't care about Cook, Apple's legacy or it's inflated Pro label. It urges for a modern convert offering: MacBook functionality without giving up iPad multi-touch. And yes, that device will initially compete with current MacBook and iPad. But it will open a new market that is soo many times bigger.
And yes, it requires a convolute iOS/MacOS or whatever serves the goal.
So that takes courage. And a vision beyond removing a headphone port or MagSafe adapter.
As nice as the TouchBar can be for some tasks, it is a sad compromise. A 4th interface element (next to keyboard, screen, mouse) competing for user attention adding to complexity. It doesn't solve the elementary lack of a multi-touchscreen. It was an escape to avoid tough decisions with the marketing butt-talk that real tech savvy companies don't need. Symptom of a lamentary Apple, unable to see evolution - leaving the future to Microsoft and the Taiwanese IT industry.
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