I continue to be excited about the AW and I am certain to pre-order one at 8.01am on Friday 10th April. As well as chatting to people on here (who may not be representative!) I've talked about it to all my friends. Absolutely none of them have any interest in getting an AW. Despite most of them having iPhones. Indeed, some have said they'd be embarrassed to have one. I've said before Apple are going to need we early adopters as brand ambassadors (to much derision, I might add!). Is the AW going to be a runaway success from Day One? I'm not so sure. It has also slowly dawned on me that it is really quite expensive!