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What exactly is the MBA's target demographic???

ahaxton said:
And how about the male executives and elite of the world? I say Yes.
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elite=rich in this case.
ahaxton said:
I know people within almost all of the Ivy League schools, that's where I am basing my information off of. I am sure though even in lower schools there will be students aplenty wanting the MacBook air.
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wanting!=purchasing in this case.:)
 
diabolic said:
Value is relative, and different for everybody. Probably not a good idea to judge people you don't know.

Having disposable income and buying something just because someone feels like it aren't bad things. Everyone's priorities are different, as they should be.

It's almost as if everyone here thinks Apple screwed them by "wasting" their design effort on something for "poser" computer users. Not every product has to be perfect for everyone.
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Exactly! I can go around and say someone shouldn't be buying their MBP because they have credit card bills to pay first.
 
ahaxton said:
I know people within almost all of the Ivy League schools, that's where I am basing my information off of. I am sure though even in lower schools there will be students aplenty wanting the MacBook air.
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wanting maybe, getting prob not

and im kinda insulted at how schools not ivy are "lower" once again i didnt find the "value" of going to say Harvard over say Colorado State. Since I have to pay for school, i didnt feel like spending 4x as much for the same classes

owell same market as those who get mba's i suppose

do these students you speak of ever work and know the value of a dollar? or do they rely on their daddy? sorry i would think i would know the student (non-ivy) demographic pretty well

saying that i will say you know your demographic as well concerning the mba, even if i dont quite see it
 
clevin said:
elite=rich in this case.
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Is that a bad thing? Apple should be allowed to target whomever they like in a potential market. I'd argue that anyone able to buy a $2000 portable computer might be considered well off.

Apple computers have usually demanded a premium over the equivalent from other brands.
 
diabolic said:
Is that a bad thing? Apple should be allowed to target whomever they like in a potential market. I'd argue that anyone able to buy a $2000 portable computer might be considered well off.
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of course not! Just point out the targeted market as OP asked. I have no problem with whoever apple want to get money off...:)
 
Yes and executives (male, female and transgender, if applicable). The point is this device is not for many of the current userbase who tend to be students, professionals or technophiles. I expect this to have more add-ons, and trendy peripherals is all. Hey if I had the extra dough I would buy it as a secondary portable no-doubt-about-it but the reality is I don't.

And yes, some do have more money than others and the price doesn't bite them as bad to have the next new toy.

I don't see this as a product that is screwing me or others in the mac community but a product that is a marketable prototype for the other products. I am sure some of the features, not all, will be expertly woven into the macbook and the MBP in good time.

The strategy here in this product will most likely turn more "pc" users over to the macs. Not half bad for Apple at all huh?
 
clevin said:
of course not! Just point out the targeted market as OP asked. I have no problem with whoever apple want to get money off...:)
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from what i gather, well off folks who dont worry about money and seemingly dont mind having a crippled machine as long as it looks good

i hope i can have that mindset someday lol.

guess this is good for apple so i shouldnt complain one bit.
 
Ok so there are a TON of posts on this whole MBA launch. I am not going to add my own demographic here as I think you all have it covered.

However, I have to say that of ALL the posts since the launch, the guy who specifically mentioned 'gays' in his post really took the biscuit!

If you are to believe the guy from Arizona, then you need to add that category.

I think thats the most politically incorrect post I have ever seen on MacRumors to date! The MBA is really bringing them all out...

Regards,

C
 
I'm pretty sure this is a rich kid thing. However, they can't really show off:
A-"My MacBook Air is super thin"
B-"Yeah, well lets just see how much your 1.8 Ghz C2D, 64 Gb SSD, 2 Gb RAM, GMA3100, 13.3" screened MacBook Air stacks up against my 2.6 Ghz C2D MacBook Pro with a 320 Gb HD, 4 Gb RAM, NVIDIA GeForce 8600M GT w/ 256 Mb VRAM."
A-"Well, uh, I can shave with mine..."
B-"You don't have facial hair"
A-"Shut up"
 
iToaster said:
I'm pretty sure this is a rich kid thing. However, they can't really show off:
A-"My MacBook Air is super thin"
B-"Yeah, well lets just see how much your 1.8 Ghz C2D, 64 Gb SSD, 2 Gb RAM, GMA3100, 13.3" screened MacBook Air stacks up against my 2.6 Ghz C2D MacBook Pro with a 320 Gb HD, 4 Gb RAM, NVIDIA GeForce 8600M GT w/ 256 Mb VRAM."
A-"Well, uh, I can shave with mine..."
B-"You don't have facial hair"
A-"Shut up"
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A-I can carry it in big envelope!
 
people with large amounts of ca$h! I think the macbook air is all about showing the computing masses what apple can do and where they think portable computing is heading.
 
Seriously. When you're reduced to bragging about being able to fit your laptop in an envelope, you've got to wonder if it was such a good purchase to begin with.
 
clevin said:
professionals? rich ones
travelers? rich ones
students? rich ones
paris hilton types? no, Hilton likes chihuahua, MBA is too big
super weak anorexic people? rich ones

rich ppl
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since a MBP costs more than a MBA, you must think only rich people are going to buy a MBP?
 
Macky-Mac said:
since a MBP costs more than a MBA, you must think only rich people are going to buy a MBP?
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no, of course not. you do realize if you gonna buy a MBA, you probably need to buy another computer as well, right? MBA is a secondary computer.
 
clevin said:
no, of course not. you do realize if you gonna buy a MBA, you need to buy another computer as well, right? MBA is a secondary computer.
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OH come on... you do not 'have' to! Its perfectly good as a standalone computer for non processor intensive tasks. Just add the optional super drive and you are all set. :)

Regards,

C
 
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