What happened to the iTunes lowering prices in the UK?

[xUKHCx]

On Janurary the 9th Apple said in a press release

LONDON—January 9, 2008—Apple® today announced that within six months it will lower the prices it charges for music on its UK iTunes® Store to match the already standardized pricing on iTunes across Europe in Austria, Belgium, Denmark, Germany, Finland, France, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland and Spain. Apple currently must pay some record labels more to distribute their music in the UK than it pays them to distribute the same music elsewhere in Europe. Apple will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months.

The prices are the same today (9 months) later.

I guess this might not be the best time to bring this up but I was wondering what happened to this news.

 

[edesignuk]

The dollar strengthened bringing the prices more in line.

 

[OllyW]

The Euro strengthened bringing the prices more in line.

Fixed that for you

 

[gnasher729]

The dollar strengthened bringing the prices more in line.

Actually, the Euro strengthened as well, so UK and continental Europe prices are now the same, as promised, without any reduction in UK prices.

Weaker pound vs. dollar means that Macs now have the same price in US and UK once you exclude VAT, so the screaming "we are being ripped off" stops, but it doesn't mean UK customers are in any way better off.

 

[edesignuk]

^ whatever

Essentially currency fluctuations did the job for them.

 

[xUKHCx]

Essentially currency fluctuations did the job for them.

Makes perfect sense