Considering how late in the game Microsoft was this go-round (keeping in mind that this is essentially the 3rd wave of tablets) and they stumbled out of the gate with the whole Windows RT thing, it's amazing that Microsoft has been able to gain as much attention with the SP3 as they did.
I think that the bigger issue is going to be the cheapo Windows tabs that have 1GB RAM (not really a problem) and 16GB storage. There's only 8GB free after the OS is accounted for and after the first few rounds of updates that drops to around 3GB. The more that people buy these poor quality devices the more tarnished the Windows tablet experience will be.
But there are some good quality tablets being produced... the Dell Venue 8 Pro is a top seller (for good reason). The ASUS T100 is as well. My recently purchased Acer Aspire Switch 11 has shown that there is some creative people in these smaller players.
A major factor will be Windows 10.
Supposedly Microsoft has reworked how updates are handled with Win10 which will reduce the footprint after updates. There is going to be more intelligent switching between tablet-style operation and notebook.
And lastly, as slow as it has been, there are more Modern UI apps being released which is helping to improve the Windows tablet touch experience.
All that to say, there is definitely a desire and demand for well-designed hybrid tablet/notebook devices. At this point in time I have refrained from purchasing an SP3 (opted for the Acer Switch 11) until I see what Apple produces.
I suspect that if Apple does NOT produce an iPad Pro this year then we'll see a surge in Windows-based tablet/notebook hybrids.
This exactly. I'd say that if the iPad pro is real, it will be a huge step up in the tablet and notebook industry. It would actually be a crossover, or an all-in-one rather than a hybrid. People will see much more need for a device like this.