What if Mac had a 90% market share

Discussion in 'Apple, Inc and Tech Industry' started by asifnaz, Dec 13, 2010.

  1. asifnaz macrumors member

    Dec 3, 2010
    It can be done .Apple has power to do that .The only problem I see that people don't have awareness about Apple and Mac world .I wish some advertisement is made .

    Mac is doing so good even with low market share .

    what could be the scenario of computing if Mac had 90% market share ...??
  2. Hellhammer Moderator


    Staff Member

    Dec 10, 2008
    I don't think Apple's target is to have 90% market share. They aren't interested in sub-1000$ market which is the biggest market, thus they cannot provide computers to everyone. So many people aren't able to justify spending 999$ on a laptop, especially if you can get a similarly specced PC for a lot less. PCs are made by multiple companies and that's why there is competition. Macs are the only computers with OS X, thus the competition is very limited. If OS X was as open as Windows, then OS X might have 90% market share.

    In the end, Macs aren't for everyone.
  3. maflynn Moderator


    Staff Member

    May 3, 2009
    I don't think that's possible.

    Apple's focus is not on quantity, but quality. There are many people who are unwilling or unable to spend the $$ on a Mac when a PC is much cheaper.

    There's also preference, many people like windows and PCs

    Then there's the enterprise; apple has largely ignored or failed to make any inroads in that sector.

    Finally, apple is not really willing to invest a lot $$ trying to extend the mac platform. The money just isn't there, its a mature product without much prospect of making large profits.
  4. KnightWRX macrumors Pentium


    Jan 28, 2009
    Quebec, Canada
    There's currently no vendor in the PC space that has 90% market share. That would mean that everyone would have to pick Apple over Dell, HP, Acer, Asus, Lenovo, Sony and all other vendors in that space. Even Apple doesn't have that much power and marketing alone won't make it.

    If you want the Mac platform to have 90% market share, Apple would have to turn into a software vendor and kill off Microsoft, selling OS X to all the above mentionned vendors for inclusion in their product line-up. Since Apple's revenu is from hardware sales, you'd see how this could lead to their demise (just like how the Mac clone market almost did in the 90s).
  5. bigjnyc macrumors 603


    Apr 10, 2008
    In order to achieve that they would have to lower their prices dramatically and get corporate america to adopt OSX, both of which are not going to happen anytime soon.
  6. Stella macrumors G3


    Apr 21, 2003
    Apple would be immediately investigated by governments worldwide for competition related issues.

    Apple PCs are too expensive to reach 90% marketshare.
  7. 184550 Guest

    May 8, 2008
    If Apple had 90% market this would MicroRumors and users here would (for the most part) be fanatical about Microsoft products.
  8. Darth.Titan macrumors 68030


    Oct 31, 2007
    Austin, TX
    Apple is the sole manufacturer of Mac computers. It would be impossible for them to supply enough stock for 90% of the PC marketplace.
  9. roadbloc macrumors G3


    Aug 24, 2009
    Not possible. For a start, they would have to adopt Microsoft's business model. That would mean making OS X available for all computers, thus lowering the price dramatically on certain hardware models. The general public who care not for computers like low price and knowing they can do everything they want to. This usually means Facebook and Microsoft Office.

    Why spend £1000 on a Mac to do that when you can do it just as well on a £200 PC? Obviously for the tech knowledgeable, it pays to have a decent computer in the long run, not to mention that the tech knowledgeable will want to do more on their computer than Facebook and Microsoft Office. The general public will simply buy from the cheapest supplier, especially since most companies offer a windows machine with Office and other software bundled with it.
  10. SandboxGeneral Moderator emeritus


    Sep 8, 2010
    It's doubtful Apple even wants 90% market share. Imagine the headaches with a customer base that big. Besides, they don't need that much; in the last ten years, they have turned the company into a multi-billion dollar powerhouse. They have all the money they need and are doing well.
  11. BigQid macrumors regular

    Feb 23, 2010
    While I agree, Apple isn't targeting 90%, they are the largest single manufacturer which gives them price advantages. They could make computers that are more inexpensive and dramatically increase their market share. They don't want 90% because it would take away from their cool factor, but I could see 40%. I think its coming.
    What costs money is designing all these different chips and parts, iteration after iteration. Its conceivable that if they made the MacBook a very standardized product with few modifications they could bring down the price of the MacBook $100/yr and they would start eating up market share.
  12. KnightWRX macrumors Pentium


    Jan 28, 2009
    Quebec, Canada
    They are ? Here I thought they were in something like fourth place with HP being the largest single manufacturer.
  13. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    Since when?

    They don't even make the top 6 in the world though they certainly make the most money.


    I'm sure they would settle for 10% first. ;)
  14. gnasher729 macrumors P6


    Nov 25, 2005
    1. Your punctuation is strange. I don't know if you care, but people will draw conclusions from how you write. (Dot then space, not space then dot).

    2. Apple does plenty of advertisements.

    3. Apple doesn't try to maximise their market share, they try to maximise profit. They are not selling to all those people who want the cheapest computer possible. That alone means 90% market share is just impossible.

    4. At 90% market share, Apple would have incredible market power. You may think that is a good thing, but once you have market power, lots of things suddenly become illegal that would otherwise be legal. For example, Apple doesn't allow Dell to sell their computers with MacOS X installed, which is absolutely legal for Apple to do. With 90% market share, that and many, many other things would be illegal.

    5. And all the other companies won't just roll over and die.
  15. Doc750, Dec 15, 2010
    Last edited: Dec 15, 2010

    Doc750 macrumors 6502a

    Aug 11, 2010
    scenario where this could happen:

    when jobs dies, apple will license out OS X to everyone and their mother.
  16. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    When Jobs does what? :confused:
  17. BigQid macrumors regular

    Feb 23, 2010
    I thought they were the largest single manufacturer. I don't remember where I heard that tidbit, but it was wrong. I stand corrected. I do stand by the idea though that as they grow, they will be able to push down prices.
  18. moel macrumors 6502

    Nov 7, 2007
    I believe they are the largest single manufacturer of $1000+ notebooks.
  19. aarond12 macrumors 65816


    May 20, 2002
    Dallas, TX USA
    A 90% marketshare... ah, to dream...

    I think there would be a global recession far bigger than what we're seeing now. Think of all those out of work Windows support people!

    When I worked for a major university/hospital complex, we had about a 50/50 split on Windows and Mac users. There were 22 Windows support people and 3 Mac support people, including myself. We ended up helping with all the overflow Windows issues! :D
  20. ForumTroll macrumors newbie


    Dec 16, 2010
    Could happen soon... He looks in worse shape very keynote he does.
  21. mammadon macrumors member

    Dec 16, 2010
    I think the reason Jobs and co. are heavily marketing the iPad/iPhone/iPod is that these are their areas of competitive advantage. Whilst the Macbooks and iMacs are capable computers, the iPad/iPhone/iPod must accrue most of the revenue, and hence are their most successful business units.

    Macs have always had a smaller share of the personal computer market. This is ever since IBM mass produced and marketed the earliest PCs. There are just too many entry barriers to overcome, for Macs to out perform PCs. I think the fact that anybody can literally walk into a computer store, buy a set of components and a Windows OS disk, and build a PC from scratch goes against Apple.
  22. simsaladimbamba

    Nov 28, 2010
    Why should they? They are making money with the hardware, not the OS.
  23. JKK photography macrumors regular

    JKK photography

    Jul 14, 2009
    Don't really care about their marketshare, and neither does Apple.

    All they care about is their revenue. And they seem to be doing, well, OK in that regard. You know, couple billion here, couple billion there. Nothing too much.
  24. Melrose Suspended


    Dec 12, 2007
    Apple seeks the high-profit margin products, not simply selling more of a cheaper product. They back it up with superior customer service and good quality.

    Relative lack of legacy support I think is good. it bodes well for future development and allows all new products to stay fast and well-designed.
  25. Apple OC macrumors 68040

    Apple OC

    Oct 14, 2010
    I think the Apple stores are crowded enough as it is ... imagine trying to get to the Genius bar in that scenario? :cool:

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