I know about Optibay. You said that Apple doesn't advertise it because they want people to "buy it overpriced from them".
Apple doesn't sell any such upgrades themselves, so that doesn't really make any sense.
As for the importance of what Apple considers "user-upgradeable", it matters a lot when you're trying to understand what Apple will do in the future.
If they are making things not officially user-upgradeable then that means that Apple doesn't really care about users being able to upgrade those items themselves. If Apple doesn't care about users being able to upgrade things, then they probably aren't going to put a lot of effort into preserving that functionality when the obvious trend is towards thinner and lighter notebooks.
I'm not saying that a 15" super upgradeable Macbook Pro with a retina display wouldn't be cool, just that it isn't realistic to expect Apple to make one for all of the reasons I've given in this thread.
Youre thinking like a consumer, not an owner.
In business there are certain "passive" elements that you consider when you set up your prices and services and you have to think in terms of variety of user base and what different categories of consumers want and need.
Especialy Steve thought like this. They knew that if they have an "unofficial" ability to upgrade it will attract a lot of the important pro-sumer customer base. The type of tech savvy users who research and understand all aspects of a product and browse message boards and overall do their homework before purchase. They dont need to advertise officially to these people. Just give them the logistical options and the market will understand.
Now as for the mainstream, they dont know, and what they dont know wont hurt them. Meaning... they can keep it expensive and imply that their "official" version is the fastest and most dependable and even tho its not the case, the implication is there and millions will fall for it. So it does no good to make Optibay official, because then millions more than need to know, will now know about third party upgrades.
And thats kind of the game that business play. They let the pieces fall where they may and they can predict what the most profitable pricing and marketing configurations will be.
They get the most money from mainstream consumers, and they dont lose any tech savvy consumers. Everyone is happy (and happily unaware) so then its a good paradigm to be in for them.
Do you understand how it works now?
All you keep saying is like a good little consumer that this is and isnt official and so on and so forth but they are a lot more clever than that. Not everything is or needs to be straightforward when profits are on the line.
So your connection to some "official" attitude is just missing the point. Its all about money and profits.
OF COURSE they dont advertise Optibay.
But they definitely know there are people out there who bank on it and they care about maximizing success and a big part of their success comes from their pro-sumer "it computer" standing. Its what helps their reputation in a passive way because tech savvy consumers are who the mainstream emulates even if they dont know why. They know this is what we use and it must be quality, so they use it too.
So they are smart enough to be wary of not alienating that workhorse base too much.
The slim products are not neccesarily replacements, but alternatives and "Facebook Machines."
Just one music package: Komplete 8 is a 250GB install on top of Logics' 50GB install.
Thats already a third of their biggest SSD drive on a Retina.
What am I gonna do with that little bit of space? What about HD film editing?
Give me a break. I cant work with only one SSD drive thats ridiculous.