Well, it is almost time for a new iMac to be released, isn't it? (Or a Mac Mini, Mac Pro, or MacBook for that sake)
iX... At first you could think about the Roman Number 9. But as you all know, in the upper part of X, you can also find the Roman number V. So that makes 14 then. (IX + V)
Now, the iMac shipped in 1998, while now it's 2011. 13 years of difference. Almost fourteen. Coincidence? I think not. Maybe that's a hint from Apple?
Then you got Mac, with a capital M, and a lowercase a and c. In M you can find I, V, and I, which together make (IV + I) 5. In a you can find c and I, which totals in 11 (C+I). Then you got the c, which of course, just translates in 10.
5 + 11 + 10 equals 26. As much as all letters in the Roman (aka Latin) alphabet.
Which leads us to believe that we have not to count the Roman numbers, but just the Roman letters.
M is the 13th letter of the alphabet.
A is the first letter of the alphabet.
C is the 3rd letter of the alphabet.
TOTAL: 17.
Now we all know Apple's marketing. And you know that's a hint from the name in the title: MarketingName. Big words mean more to Apple than big numbers. "This computer is fantastic" is more advertised than "This computer has 8 GB of RAM". So that can conclude that we'll have to substract the Roman numbers from the Roman letters.
26 - 17 = 9. Nine indeed. Got it?
9 was also the number iX, which we started with. This leads us to believe we have to be on the right track.
Now what are those dots in between the words?
Anyone else can further elaborate this? Thanks for your help.
Edit: I forgot the lower case i in iX. I used it as an uppercase letter. So maybe that only counts as 0.5 instead? So that equals 13.5 with the V included. That only gives Apple 6 months to finish the new unknown thing!