What is for me is that I am perhaps the only person in California without one. 🙂
I have a Macs though, but these days anymore Apple is about iPod/iTunes and iPhone. Very rarely do iPod fans or iPhone fans ever mention anything about Macs, but they are in love with their phones and iPods unlike any product I have ever seen. Most of these people I know use PCs but have bought more than one iPod and look forward to every version of one that comes down the road.
Apple has gone from a struggling boutique computer company I have followed since the '70s and beyond to "the" MP3 maker, "the" music download company, and "the" cell phone maker in those multi-billion dollar markets. I am very proud of Apple and I can now feel safe for them, which wasn't the case when they were only a computer company and their stock was at $14 dollars a share. Since the phone and MP3 player, the stock has soared several X over that fourteen bucks.
I know of one person who had a kid who didn't want to work actually go out of their way to get a job, and for one reason, to get an iPhone. This person wanted to keep up with all the other HS kids who all owned iPhones. And we are in a recession but iPhone fans are willing to make sacrifices elsewhere, like clothes, movies, eating out, so they can save up for an iPhone or iPod, or two, or even three.