I just read an article on the front page where even to get a recall sleep button fix, Apple has attatched an upgrade to ios7 as a requirement to get the recall issue addressed on a phone. I'm not complaining, I have one phone with ios7 and now I'm used to it, and by this point have accepted Apple's lack of certain options and just appreciate their overall plan/user experience, as it clearly does work and by far the best out there, and anything with this much hardware and software will occasionally have some issues now and then. I'm just genuinely curious, what is the reason they want everybody to use IOS7 so badly? I would have bought a 2nd new $950 phone to upgrade my work phone if it could have IOS6, and it's not like IOS7 has ads and IOS6 doesn't, or something like that... I've searched online, but all the results are just about the pros and cons of upgrading, I'm wondering what Apple's motivation to press and push their users is. Like, what is the rush or the benefit of the rush? If anyone knows, (or maybe it's something simple that I haven't read yet) I'd be interested to know. Not in an Apple-bashing way though, just curious how it fits into the bigger picture. Thanks!