Back in the day, I was attending an electronic arts media conference (ISEA). The Web (not the Internet) was a few years old, but the artists and scientists attending the conference knew where this was heading. I struck up a conversation with two guys about public access to museum and other pictorial collections, and they said that they were starting a company that would be a kind of portal to multimedia. I was impressed, and told that they were really on to something. "But", I added smugly, "you'd have more credibility if you named your company something other than (whited text) 'Yahoo". Your turn, fess up.