What I would like to add is that, to me, its not actually about Apple that makes me buy Apple. It’s the lack of competition. Id be willing to throw a ridiculous amount of money at any vendor that commits to user experience like Apple does, but so far Apple is miles ahead of Windows (I cant judge Linux, my last experiences are 10 years ago, which were pretty frightening). As mentioned, a lot of this comes from Apple having control over both soft- and hardware, and I expect the same from any kind of competitor (again, like Microsoft), since I don‘t see it working out otherwise.
Now, does Apple offer the perfect user experience? Not at all! Far away from that. Most designers I meet will just shake their head when talking about some of their design decisions.
I still can‘t believe who came up with that ridiculous undo system and decided to keep it for the iPad. How long did it take them to change this retarded idea, making millions of people jerk off with their devices. At that point, developers like Affinity already had come up with great solutions to this problem.
And the list goes on and on, there is a huge amount of usability issues, inconsistencies, hidden functionality ... and finally the TouchBar.
BUT: At the end of the day, it‘s still the best the market has to offer right now. I could write for days which design decision make MacOS and iOS superior in my eyes. And when it comes to desirability and delightfulness, the gap gets even bigger (Just look at the new Apple Pencil, how you pair it and how it attaches/detaches - its just so satisfying every time).
Unfortunately, becoming a hardware + software business of that scale is basically impossible. I just don‘t see how any kind of startup would be able to establish itself in that market. Even less so as a premium brand, which I think is necessary to maintain this as a business model.
Now, does Apple offer the perfect user experience? Not at all! Far away from that. Most designers I meet will just shake their head when talking about some of their design decisions.
I still can‘t believe who came up with that ridiculous undo system and decided to keep it for the iPad. How long did it take them to change this retarded idea, making millions of people jerk off with their devices. At that point, developers like Affinity already had come up with great solutions to this problem.
And the list goes on and on, there is a huge amount of usability issues, inconsistencies, hidden functionality ... and finally the TouchBar.
BUT: At the end of the day, it‘s still the best the market has to offer right now. I could write for days which design decision make MacOS and iOS superior in my eyes. And when it comes to desirability and delightfulness, the gap gets even bigger (Just look at the new Apple Pencil, how you pair it and how it attaches/detaches - its just so satisfying every time).
Unfortunately, becoming a hardware + software business of that scale is basically impossible. I just don‘t see how any kind of startup would be able to establish itself in that market. Even less so as a premium brand, which I think is necessary to maintain this as a business model.
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