People buy stuff aren't always based on its usefulness.
Iphone isn't a luxury good to most people who has a job in a well developed world like North America, it's the technology that we are buying into, it's a lifestyle product. As for the cases, most of us would trade protection for style, the phone itself cost only a fraction of what a TV would cost 15 years ago.
In this heavily mass production goods of world, well-made stuff, the stuff that made with care and passion of a living breathing human being is slowly disappearing in our everyday life. We are surrounded by cheap plastics, laminated Ikea tables, purposeful but lifeless products.
Why do we need flowers in the living room, music in the bedroom? Are they consumable? How do we judge the value of these things? vital but practically useless.
I judge a products value based on its design and material used. Nowadays, we pay for creativity and ideas.
Remember, we don't biologically need a iphone to live, if you want to look at things that way
Iphone isn't a luxury good to most people who has a job in a well developed world like North America, it's the technology that we are buying into, it's a lifestyle product. As for the cases, most of us would trade protection for style, the phone itself cost only a fraction of what a TV would cost 15 years ago.
In this heavily mass production goods of world, well-made stuff, the stuff that made with care and passion of a living breathing human being is slowly disappearing in our everyday life. We are surrounded by cheap plastics, laminated Ikea tables, purposeful but lifeless products.
Why do we need flowers in the living room, music in the bedroom? Are they consumable? How do we judge the value of these things? vital but practically useless.
I judge a products value based on its design and material used. Nowadays, we pay for creativity and ideas.
Remember, we don't biologically need a iphone to live, if you want to look at things that way