Unless you hang around a lot of teenagers you would realize that size matters, There has to be a reason every teen is carrying a 5.5" Phablet. Or iPhone 7 Plus it's a social filter the bigger the better it lets them play games easier, share their screen with others better for movie watching etc. So with all the leaked pics of the IPhone 8 it has me thinking, that Apple is making a mistake probably because 5.5" or 5.7" is the only Size OLED Display they could source from Samsung in enough time. But it ends up not too much larger than the old iPhone 7. Yes the display area is improved. But what matters is BIGNESS, and it's not gonna be there. Samsungs Note 8 will feature a 6.4" 4K HDR OLED edgless display yes Samsung kept the best for themselves. But I'd wager anything that in late 2018 Apple will launch an iPhone 8 Pro with a massive 6.4" 4K HDR OLED made by guess who. And everyone who buys an iPhone 8 this year will lose their minds for the IPhone 8 Pro. http://s1209.photobucket.com/user/massius30/media/20160923_231947_resized_zpsew07mayw.jpg.html Look at them. The market in my humble opinion wants larger phones which are social filters It's says hey this phone is the best of the best, and a minuscule size barely bigger than the old 7 doesn't convey enough swag.