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Other What Reason Will Apple Give For Titanium Back To Aluminium?

We’ ve engineered a lighter, more balanced device by returning to aerospace-grade aluminum, making it even more comfortable to hold all day.

Our new enclosure uses 100% recycled aluminum, significantly reducing our environmental impact compared to titanium.

Aluminum offers excellent durability while allowing us to deliver a thinner, lighter design without compromising strength.

The aluminum enclosure dissipates heat more efficiently, keeping performance consistent during intensive use.

Aluminum allows us to explore new colors and finishes that were not possible with titanium.
 
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Populus said:
Although what you say is right, I doubt very much that Apple’s going to use it as a public reason to go back to aluminum. They may focus on the much reduced weight, the better thermals, or outright not mentioning the material change. That last one would be quite “Apple”.
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Apple will not say too much about it as it is really a downgrade from Ti. I am sure Apple is struggling with cost and profit. Materials cost more and they are trying to keep the price increase to a minimum.
 
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I liked back in the old Blackberry days where it was made with plastic through and through, all the same color. If you scratched it, the color was the same. Oh, and that keyboard!

Image.jpeg
 
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QuarterSwede said:
Not so. Weight is actually a major factor. Have you held a stainless steel pro max for any length of time? Downright awful after a while.
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I've had my 13PM for almost 4 years, and an 11PM before that ... I'm still alive and well. don't need to wear braces or anything like that on my hands either, nor have I had to see a doctor because of it ...
 
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Sami13496 said:
We’ ve engineered a lighter, more balanced device by returning to aerospace-grade aluminum, making it even more comfortable to hold all day.

Our new enclosure uses 100% recycled aluminum, significantly reducing our environmental impact compared to titanium.

Aluminum offers excellent durability while allowing us to deliver a thinner, lighter design without compromising strength.

The aluminum enclosure dissipates heat more efficiently, keeping performance consistent during intensive use.

Aluminum allows us to explore new colors and finishes that were not possible with titanium.
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Overall, quite accurate. I am already hearing this words in the voice of Ternus.

However, they won’t say “returning to”, as that implies that they are stepping back or correcting something. And given that iPhone Pro has always been made out of steel (or, lately, titanium) even before the iPhone Pro was a thing, such as in the iPhone X and XS, then… they will introduce a new iPhone Pro made out of aluminum.
 
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jz0309 said:
I've had my 13PM for almost 4 years, and an 11PM before that ... I'm still alive and well. don't need to wear braces or anything like that on my hands either, nor have I had to see a doctor because of it ...
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It’s not going to cause any RSI issues but if you’ve held an aluminum Pro or Titanium Pro Max it’s a night and day difference. Both my non-techie wife and mother care about how heavy the phone is and wouldn’t buy one of the stainless steel ones previously. Saying no one cares about weighty is patently false.
 
QuarterSwede said:
It’s not going to cause any RSI issues but if you’ve held an aluminum Pro or Titanium Pro Max it’s a night and day difference. Both my non-techie wife and mother care about how heavy the phone is and wouldn’t buy one of the stainless steel ones previously. Saying no one cares about weighty is patently false.
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I never said that, I did say that only tech nerds care ... if the average consumer really wants to get a Pro or Pro Max, they will get it, regardless of weight
 
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Sami13496 said:
We’ ve engineered a lighter, more balanced device by returning to aerospace-grade aluminum, making it even more comfortable to hold all day.

Our new enclosure uses 100% recycled aluminum, significantly reducing our environmental impact compared to titanium.

Aluminum offers excellent durability while allowing us to deliver a thinner, lighter design without compromising strength.

The aluminum enclosure dissipates heat more efficiently, keeping performance consistent during intensive use.

Aluminum allows us to explore new colors and finishes that were not possible with titanium.
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Good grief man, you are a freaking GENIUS! That is PRECISELY what Apple will say.
 
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Though I am sure weight, cost are a sliver of the whole overall reason, but majority is their 2030 Carbon Neutral goals, it's clearly obvious why:

"Titanium generally has a higher carbon footprint than aluminum because its extraction and production processes, like the energy-intensive Kroll process, consume more energy and are more complex. While both materials are energy-intensive to produce, aluminum's high recyclability (requiring 95% less energy than primary production) significantly reduces its life cycle impact compared to titanium, which is recyclable but has more complex and less energy-efficient recycling processes. Therefore, aluminum typically has a lower overall environmental impact, especially when recycled."
 
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Most likely greed.
Let’s see how they’ll market it as revolutionary, I’m very curious, after they told us titanium is the best material on earth and everything that is not made of it is just cheap crap..
 
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Both aluminum and titanium are excellent materials, the choice can be argued endlessly. Knowing Apple they chose aluminum likely to continue their relentless pursuit of maximum profits. Their shareholders concur.
 
4sallypat said:
Amen!

I don't like the weight of my 16 Pro - way heavier than it needs to be.

I miss the 14+.

This time, it's the 17 Air for me!
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Yes indeed, my iPhone 16 Pro Max is hefty.

The crazy fact is after years of Pro Max models I switched it up and bought a 14 Plus when they were released. A nice surprise, I do miss that phone.

iPhone 17 Air? Maybe just maybe :)
 
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