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Apple is going to have a busy year in 2025, based on the rumors that we're hearing right now. All of the rest of the Mac lineup will be updated with M4 chips, plus there's a new iPhone SE coming, and a whole new iPhone 17 "Air" that's slimmer than any iPhone to date.
The iPhone 17 Pro models might also get a major design update with a new look for the camera and the chassis, plus Apple is going to debut a whole new "Command Center" device for smart homes. New AirPods Pro 3 are on the horizon, and some iPad refreshes are coming, too.
This guide outlines everything that we know about the new products coming from Apple in 2025, based on current rumors.
New Flagship iPhones
It'll come as no surprise, but this September, Apple will unveil
the iPhone 17 lineup. Apple is making some major changes to its flagship models this year, eliminating the iPhone 17 Plus and introducing a new ultra thin model.
iPhone 17 Air (September 2025)
In 2024, Apple introduced a super thin iPad Pro that's just 5.1mm thick, and it's part of a new trend toward making products thinner and lighter. Instead of an iPhone 17 Plus, this year we're getting a super thin iPhone 17 that'll be something of a hybrid between the standard iPhone 17 and the iPhone 17 Pro in terms of price.
We don't yet know what Apple will call the new iPhone, but rumors have been referencing it as the "iPhone 17 Air," and the "Air" name fits in with the "Pro" naming that Apple already uses for the iPhone lineup.
The iPhone 17 Air will mark the biggest update to the iPhone's design we've had since the iPhone X launched in 2017. The iPhone 17 Air isn't a directly replacement for the iPhone 17 Plus, so it's not just an iPhone 17 that's thin. It's going to have a single-lens 48-megapixel camera rather than a dual-lens or even triple-lens setup, and there's a new display size.
It's supposed to have a 6.6-inch display, so larger than the iPhone 17 and 17 Pro, but smaller than the 17 Pro Max. It will be slim, but just how slim is unclear. Rumors suggest that it could be around 2mm thinner than the iPhone 16 Pro, which measures in at 8.25mm thick, so between 6 and 6.25mm is likely. That would make the iPhone 17 Air the thinnest iPhone to date, slimmer even than the 6.9mm iPhone 6 that holds the title right now.
Because the new iPhone is so thin, it can only house a single-lens rear camera, and there's only going to be one speaker at the top rather than one at the top and one at the bottom. It's possible there will be a narrower pill-shaped cutout for the front-facing camera, resulting in a narrower Dynamic Island, but whether that'll actually happen remains to be seen.
This year, all iPhone 17 models are expected to get ProMotion display technology with up to 120Hz refresh rates, so that will no longer be a feature limited to the Pro models.
The iPhone 17 Air could get a titanium-aluminum frame, which would keep it lightweight, and it will have the same next-generation chip Apple plans to use in the iPhone 17 rather than the higher-end chip Apple will use for the Pro models.
Apple plans to use its Apple-designed modem in the iPhone 17 Air to test it out. The new 5G chip will be launched in the iPhone SE, low-cost iPad, and iPhone 17 Air this year, and Apple is already working on improvements that will make it feasible to use across the iPhone lineup.
The 5G chip won't support mmWave 5G, but it does have sub-6GHz 5G, which is more commonly used in suburban and rural areas in the U.S. and in other countries.
With the iPhone 17 Air, Apple is focusing on design and form factor as the device's selling points rather than its internals, and we are expecting a price tag somewhere between the iPhone 17 and 17 Pro. It's likely to be more expensive than the iPhone 16, which is priced starting at $799, but less expensive than the 16 Pro, which starts at $999.
iPhone 17 (September 2025)
Apple still plans to offer a plain old iPhone 17, and it could have a larger 6.3-inch display, up from 6.1 inches. It's expected to be Apple's lowest-cost flagship device, but rumors suggest we can count on a dual-lens camera setup with a 48-megapixel Main camera, a 24-megapixel front-facing camera, and support for ProMotion.
iPhone 17 Pro (September 2025)
The iPhone 17 Pro and iPhone 17 Pro Max will be Apple's high-end devices per usual, but this year there could be some notable design changes. Rumors suggest Apple is planning to do away with the titanium frame in favor of an aluminum frame, and there could be a half-glass half-aluminum rear casing.
Removing half of the glass in the iPhone 17 Pro models and replacing it with aluminum would make them more durable to drops and damage, while leaving support for wireless charging in place.
There have also been rumors about a new camera bump that's made from aluminum rather than glass. Some rumors say it will have an "elongated oval shape" and a horizontal layout, but it's not quite clear just what the camera setup is going to look like at this point.
The iPhone 17 Pro models could get 12GB RAM, with other models set to have 8GB RAM.
Apple is expected to upgrade the camera in the Pro models, introducing a 48-megapixel Telephoto lens. With that upgrade, the iPhone 17 Pro models will have a 48-megapixel Wide lens, a 48-megapixel Ultra Wide lens, and a 48-megapixel Telephoto lens.
At least one iPhone 17 model is expected to have a mechanical aperture that will let users adjust the size of the aperture, which changes the amount of light that reaches the lens. A variable aperture will let images be captured with a shallower depth-of-field, and it's likely that this would be an iPhone 17 Pro feature.
Features Rumored for All iPhone 17 Models
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What to Expect From Apple in 2025
