Sounds like the rumors from almost two years ago were true: Apple to Launch 'Low-Cost' MacBook Series Next Year to Rival Chromebooks.
There is a difference: It creates even more confusion for the consumers, especially not tech savvy, who would want to compare A chips and M chips when trying to buy specs that they need. Just a reminder: it is already complicated when comparing older and newer M/M Pro/M Max/M Ultra chips. Not A is added to the mix.There's no such thing as "iPhone chips" and "MacBook chips". There's A chips and M chips and it's just a product name and doesn't mean anything. They could've named all of the chips with a Z and it wouldn't have made a difference.
They could've named all of the chips with a Z
To be fair, the problem with the 12" MacBook was the fact that they couldn't source an intel chip that would fit. Just as the demonised Mac Pro 6,1 was essentially a prototype for the Mac Studio, the 12" Mac was the template for AS MacBooks. Good idea but they didn't have all the hardware to execute the idea effectively. Now they can.If this is the best 12” ultra portable then it has a place if they execute well. However, the price of the previous 12” was its achilles heel. People bought the Air. The 13” Air was more successful than the 11” Air. The customer base is much larger than back then, but a simplified line still has its merits. Right now the MacBook line is hardware wise at its best. My cynicism comes from the M2 Air debuting with a single Nand chip SSD and 8GB RAM, that didn’t have the AI vision in tact at the time and was clearly all about margins. Tim Cook doesn’t know a good product experience and doesn’t value it. If it costs $0.05 more and is twice as good, he will axe it for the sake of the spreadsheet. silicon made the MacBook Air capable of things the Intel version would have cooked trying. So what can this A18 version do and not do and what is the point? How will it translate in sales. Colour me skeptical. Cook did the 4 product grid with the executive teams and we see the results of that in software quality and advertising, that's for sure.
If it is well executed and has the base points covered for a $699-$799 Mac, then perhaps it brings more people to the Mac and that is great. However, if it is a 16E version of the Mac for the mass market, how good a product will it be? Webcam, ports, display, material build quality, RAM and Storage size etc. The mass market wants bigger screens. Proven time and time and again. Not good for iPhone mini and 12” MacBook fans for sure. I get that.
They lost the education market to Google and ignored the creatives for a good while on the Mac side under Cook. Because margins and a lack of product excellence. 1GB RAM iPhone 6 Plus to make more money on a super cycle and that went well as iOS advanced didn’t it.
That also assumes the A18 wouldn't be able to support 16 GB of physical memory. The A12Z shipped with 6GB in the iPads but the DTK shipped with 16. It's possible the memory controllers would support higher capacity RAM chips.
The fact that Apple did a mid-cycle update boosting the M3 MacBook Airs to 16GB at the same price is pretty telling that they're not going back to 8GB as a standard configuration on a Mac. The cost difference between the two is negligible.
It does, but, if this laptop does happen, I'd guess it will be branded "educational" all the way, rather than "consumer", the educational angle will be the distinction between product lines, not the chip. This is the laptop equivalent of the rumoured "Apple Watch for kids". They won't want potential customers to be unsure whether they should buy this or a MacBook Air. They've managed that distinction pretty clearly between the base iPad and the iPad Air already.There is a difference: It creates even more confusion for the consumers, especially not tech savvy, who would want to compare A chips and M chips when trying to buy specs that they need. Just a reminder: it is already complicated when comparing older and newer regular/Pro/Max/Ultra chips. Not A is added to the mix.
If Apple launches this product they could very well take the A18 Pro and rename it the "M4 Lite" or something like that for use in a Mac. The entire M series branding was created for differentiation given that the M1 is basically an A14X (and the M2 is an A15X, and so on).There is a difference: It creates even more confusion for the consumers, especially not tech savvy, who would want to compare A chips and M chips when trying to buy specs that they need. Just a reminder: it is already complicated when comparing older and newer regular/Pro/Max/Ultra chips. Not A is added to the mix.
There is a difference: It creates even more confusion for the consumers, especially not tech savvy, who would want to compare A chips and M chips when trying to buy specs that they need. Just a reminder: it is already complicated when comparing older and newer M/M Pro/M Max/M Ultra chips. Not A is added to the mix.
This quite literally saved the company, *when it was months away from bankruptcy*. Now Apple is a huge and successful company, and they still make way less products than any comparable hardware company.
Nah, it’ll probably be plain MacBook just like the low end iPad is just iPad. If the iPhone’s midrange wasn’t already just iPhone they wouldn’t need the SE name.If this is true, and they are taking the playbook from the iPhone for the Mac(a Mac with last year’s and this year’s parts) and they don’t call this a MacBook SE, I’m gonna be mad.
The question for me is: WHY?
MBAs are on sale all the time already, so who's the target?
I wonder if Apple will extend the year naming system to its chips. For example, maybe this fall's MacBook Pro won't have an M5 chip, but an "M26" instead. You can have an A26 powering the iPhone (and base MacBook), an M26 powering the Air and base Pro, and an M26 Pro and Max for the higher end MacBook Pro and Mac Studio.
But, right now, in 2025, Apple does not need to be saved (financially, at least). That's the difference between then and now.Upon Steve Jobs return to Apple, his first order of business was to scrap the massive product lineup with confusing points of differentiation and created a simple product matrix.
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This quite literally saved the company. Tim Cook is heading in the direction of Gil Amelio. I'm an Apple enthusiast and I have trouble explaining to friends what the point of difference is between the Air, Pro, Max, Plus, suffixes across product lines.
It depends if Apple wants to support Apple Intelligence on the low-end MacBook. They don't on the low-end iPad. My guess is that it would, particularly if Apple is targeting the education market. AI is going to be a normal part of education, just as the Internet was for the last 20+ years.That also assumes the A18 wouldn't be able to support 16 GB of physical memory. The A12Z shipped with 6GB in the iPads but the DTK shipped with 16. It's possible the memory controllers would support higher capacity RAM chips.
The fact that Apple did a mid-cycle update boosting the M3 MacBook Airs to 16GB at the same price is pretty telling that they're not going back to 8GB as a standard configuration on a Mac. The cost difference between the two is negligible.
Yay! I hope so too!Put it in a polycarbonate case and bring back the iBook brand for us nostalgic oldsters.
Are people on macrumors buying computers to compensate for something or what is this? Some of the comments here are bonkers.
Come on, look at the numbers! There is nothing wrong with having a "phone chip" in a computer these days. If you're a heavy user, you probably know that and you don't buy this MacBook iBudget, for everyone else the A18 is perfectly fine in everyday use.
Here are some numbers in Geekbench single-core score which is the most important factor for light desktop work:
M1: 2340
M2 Ultra: 2830
M3 Max: 3070
M3 Ultra: 3247
A18: 3322
Please look at these and say again that the the A18 is a underpowered macOS-unworthy phone chip. And yes, most of the other chips will vastly outperform the A18 in multi-core score but that is pretty much not important for a light desktop/office/student machine.
Yay! I hope so too!
Many people don't realize that the M series is based on the A series and uses the exact same core microarchitecture, the M series just has more cores and can be clocked higher because of better thermals and battery management. There was a lot of hoopla over Apple putting the M1 in an iPad when in reality the M1 is basically an A14X. It was a lot of "Apple is putting desktop/laptop chips in an iPad" when in reality they put iPad chips in desktops and laptops because they were that good (and obviously built off of that for the even more impressive Pro, Max, and Ultra variants).Many people are simply stuck thinking M1 is king. It's a 5-year old chip. To them, nothing in the A-series will ever beat it. That's why they're stuck inside the box thinking about the Walmart deal.
In reality, the A18 Pro costs less to produce, runs cooler, and significantly outperforms the M1.
Kids will be the target market IMO.The question for me is: WHY?
MBAs are on sale all the time already, so who's the target?
I’m wondering why Apple wouldn’t use the A19 in this device given the rumors on it make it much more suited for a MacBook than the A18Pro.Many people don't realize that the M series is based on the A series and uses the exact same core microarchitecture, the M series just has more cores and can be clocked higher because of better thermals and battery management. There was a lot of hoopla over Apple putting the M1 in an iPad when in reality the M1 is basically an A14X. It was a lot of "Apple is putting desktop/laptop chips in an iPad" when in reality they put iPad chips in desktops and laptops because they were that good (and obviously built off of that for the even more impressive Pro, Max, and Ultra variants).
kids? they're all iPhone/smartphone...Kids will be the target market IMO.
Many people don't realize that the M series is based on the A series and uses the exact same core microarchitecture, the M series just has more cores and can be clocked higher because of better thermals and battery management. There was a lot of hoopla over Apple putting the M1 in an iPad when in reality the M1 is basically an A14X. It was a lot of "Apple is putting desktop/laptop chips in an iPad" when in reality they put iPad chips in desktops and laptops because they were that good (and obviously built off of that for the even more impressive Pro, Max, and Ultra variants).