When I started looking for a phone to replace my iP4, I immediately had 3 phones in mind, the HTC One, the GS4, or to wait on the 5s. I eventually decided on the GS4. For me it was the software features and the bigger screen in a body that's no bigger than the HTC One. I love how it looks like it's all screen on the front. For me, big bezels are extremely unattractive and very outdated in looks. Sort of how you look at a current TV or monitor with big bezels. Yuk, no thanks. But I think software features will be the key to success at this point. And currently Samsung seems to be the one to really pushing the envelope for software features on a phone. And above all they give you the option to turn them on/off. I know a lot of us on the tech blogs and forums are demanding premium materials and feel. But I don't believe the general public cares about that. The Galaxy line has been plastic all these years, and the sales keep going through the roof. And to be honest I love the feel of these phones, plastic and all. They're not built cheaply with low quality standards. In fact the GS4 cost more to make than the iPhone 5. So do you think 2013 will be a pivotal year for companies like HTC and BB? Have other OEMs done enough with software features on their 2013 offerings? Or is there still lots of time for the OEMs to react to Apple and Samsung cornering the market?