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Try the fire stick for 18 months and then please report back on its quality to stream a 4K Dolby Vision film with ZERO buffering, usability and outright reliability.
Personally, I do not think that you'll find it a long term pleasure!
If it's cheap, then it's cheap for a reason. To stream a 2 hour film in 4K with Dolby Vision, you need a product with top quality components. I'm not convinced that any Amazon product has those.

I find it insulting comparing an Apple product to an Amazon product. They are worlds apart. Day and night in terms of quality, R&D, construction, build quality, operating systems, security.

I think you're fighting a losing battle with the vast majority of the population. To most people they don't care and only see the price. I don't have a lot of experience with smart TV apps or Amazon products, but I have heard nothing from people who claim there are any buffering issues. Certainly on the Apple TV, I've had Netflix freeze several times requiring a force-quit and don't even get me started about how Netflix on TvOS doesn't support Black Mirror Bandersnatch! As for build quality/construction it doesn't really matter when the device is hanging out the back of the TV. I will quite happily pay the Apple premium (well, likely for a refurbished model) but if you think the average consumer looking for a streaming box (assuming they don't use the built-in apps) is going to look at the Apple TV over a Now TV or Fire stick/box you are a bit naive. To me, The Apple TV is just too powerful for what it does - especially that Apple has messed up its potential as a gaming platform - which is contributing to the high cost.
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HDMI 2.1 is mostly good for 8K televisions, at 120Hz (the standard supports up to 10K at 120Hz), and eARC (useless on a streaming device. AFAIK HDMI 2.0 supports al possible audio formats and bandwidths connecting the box to an AVR).

I suspect an A12X chip isn't powerful enough for 8K resolution (even less at 120Hz). Plus the price of 4K televisions dropped only recently. Then I don't know about the rest of EU, but in Italy there will be another terrestrial television switch off. DVB-T will switch to DVB-T2 and for people with older televisions that will mean to buy yet another decoder or, quite likely, a new television. A 4K TV unless one is masochist.

Once many will face the "joys" of a lag TV (depending on the TVs brand and model, off course!!) I imagine they will look in the market for a fast 4K streaming box, as I did. Sure, for people spending €300-500 for a new TV (and €150-200 for an Android phone) it would be absurd to fork out €200 for an ATV 4K. The ATV 4K may not gain market shares. But I strongly suspect it will keep raising its total sales. So no, it won't go anywhere. As I imagine it will take at least another couple of years for the ATV 8K with HDMI 2.1. Probably more. The ATV 4K itself came out a year later than the competition after all.

As mentioned by others, HDMI 2.1 is not just for 8K. The VRR and ALLM features will apply for gaming (if Apple ever invests in this properly), and QMS will kill off the black screen on resolution/refresh rate changing. The extra bandwidth could be useful if sports streaming ever goes above 60 Hz. In fact, I can't see any other hardware feature that Apple even could upgrade the ATV to have unless they can finally get big games onto it (at which point an A12X or greater chip and more RAM would help).
 
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Wrong. HDMI 2.1 also supports Quick Media Switching, wich is kinda importent to apple tv. You know, when it auto matches contet to frame rate or sdr/hdr. QMS lets that happen without the black screen you see today.

Killer feature. That’s going to be on everybody’s Xmas list. I can just see the excitement when people hear about it and they all rush to upgrade.
 
Wrong. HDMI 2.1 also supports Quick Media Switching, wich is kinda importent to apple tv. You know, when it auto matches contet to frame rate or sdr/hdr. QMS lets that happen without the black screen you see today.

Well, I stand corrected on this point, then. I didn't fully do my homework. ;)

Since almost no TVs will have hdmi 2.1 this year, they have no reason to update it before next year.

My prediction is we get an updated apple tv 2020. Not sure if it will support 8k or not.

Which still goes back to my original point, although I focused on 8K. What I don't understand is why HDMI 2.1 is taking so long to roll out on televisions, though. eARC and QMS would be enough of a reason to adopt HDMI 2.1 on all new 4K TVs.
 
Moreover, eARC could also be realised on HDMI 2.0 ports already now. Just takes a firmware update.

If I understood correctly it depends on the installed HDMI controller, though. Then, sure, on the TV/AVR makers deciding that their customers are valuable. Sony is giving eARC on HDMI 2.0 only to the Master Series TVs. Not sure if it is because of HW or business reasons (or both).
 
I agree 5G is nasty. I don't want it. There are plenty of health related matters on the subject and quite frankly it WILL interfere with human DNA. It's nasty but then you have dirty politicians - just look at the world right now and you'll realise that a certain orange man will easily go ahed with it!

Not sure who the average customer is and whether they buy 4K iTunes films anyway. I tend to think of an 'average' customer as simply the person in the UK who subscribes to SKY TV and believes whatever that box feeds them.
Probably more the enthusiast who buys an Apple TV / Apple product and later on a 8K TV.
Even by your low standards, this will take some beating as the worst post ever seen on this forum.

You start off by jumping on board with the tin-pot conspiracy theories on 5G, seemingly oblivious to the fact that there is zero scientific evidence of 5G being a health issue. Like all new technologies, it needs more scientific research to be done before we will know if there are health risks. You however, seem to already have decided the outcome of the scientific research that hasn't yet be done.

You then back this up by citing President Trump. Somewhat ironic as his critics argue that he ignores the scientific evidence on climate change, and chooses to be believe what he wants. Which is EXACTLY what you are doing.

And you round it off by having a go at people who subscribe to Sky TV, accusing these people of believing "whatever that box feeds them". I not too sure what this means. I'm assuming as Sky TV is a competitor to Apple TV, then in your binary world this must mean that Sky are evil.
 
ATV 4K may get updated internals this year (Q3), two configs, and then:

Previous ATV 4K will remain in one configuration at a reduced price.

Either the 1080p ATV 4th gen remains with a reduced price (this is more likely)
Or
New streaming stick (not likely IMO)


...otherwise updated ATV 4K in 2 configs, 2017 model remains in one config, price reduced, and that’s it...(older 1080p model dropped).
 
Either the 1080p ATV 4th gen remains with a reduced price (this is more likely)

If you want to believe the rumors, this will most likely not happen.

Considering the ATV4 is being sold at cost, I doubt that Apple would reduce it much more than current price.

New streaming stick (not likely IMO)
I think this is more likely because not only it is more fitting with current rumors, it will give Apple a chance to compete with the much cheaper streaming boxes that are currently out there by designing an ATV that is not as expensive to produce.
 
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