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I thinkI understand where the OP is coming from. You want something that wows you like the first iPhone did. I am there too. I use iOS and Android, but I'd love to just be blown away by something new.
 
I think it's because they are the best at what they can do. Nobody else can beat their ecosystem they have grown over the years.

I started with the iPhone 4 and I've been on the hook ever since. I've had the 5 and now the 6 but really I feel like I've had basically the same experience for the past 6 years. Things got a little bigger and faster but really I've been doing the same exact things with my phone. But it has the best apps and software with frequent updates. Can't beat that!

I'd like to see the resolution of the display bumped up at the least or something I can't even think of that I don't know that I need yet. I miss that magic. I'm not sure if Apple has that magic anymore with the iPhone. What more can they really do?! Thinner? Really? The iPhone 6 is ridiculously thin. I can't imagine what the 7 will be like. Probably a little bit thinner yet!

But I hope they make something that makes me really excited again. Like that first time I held the iPhone 4 and was blown away by the Retina display. It felt really unreal at the time. Hopefully they have some more magic coming.
 
dependable
syncs with everything
consistant updates
good customer service
no lag
great battery life

are a huge reason to stick with apple.

Problem is it is alot harder to be blown away these days. Even on android there has come a time where they run out of ideas to wow people.
 
Syncs with everything is probably my number one reason. I can get the messages on my mac or iPad and the amount of apps. When i first bought an android phone the marketplace for apps didn't even compare to apple. I got the iPhone 4s and never looked back. Updates is another reason. I like knowing I am going to get updates for 2-3 years at least.
 
The main thing is the integration with other devices. I have 2 iPads, a MacBook Air, an Apple TV and an Apple Watch. Everything works seamlessly and I've never experienced anything close to this level of integration when using other devices.

Other reasons include:

Reliability
Excellent battery life (plus models)
Better aftercare support
Better software support
Better ecosystem (Apps, tv shows)
Wider range of high quality accessories

I would also like to add that I'm actually very happy with the iPhone so I don't see a reason to change. It does everything I need it to do and it is effortless.
 
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Android hardware is usually better looking and catch my eye more often than the ugly iPhone 5/5s/6* ever did..
But once I swipe the display and the clutter of Android shows it self I put the phone back down and buy another iPhone..
The 4s was the peak of iPhone design. Flat, minimalistic, solid and it looked as expensive as it was at the time.
The bent, scratched, bumped, weird antenna line, horrible camera bump-versions that came after it has been a let down. Except the 5c, at least it has a flat back, no antenna lines and it´s does not need to be hidden in a case to survive or be grip-able..

4s with 4"-ish screen would be the holy grail for me :)
 
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I don't buy a new phone every year. I went from a 4s to an iphone 6 which I'm still using. I think stylishly the iphone 4s was the better looking device. I stick with iphones for its simplicity. I've tinkered with android and windows phones but after the initial setup and having fun customizing I always go back to my iphone. I'm hoping for a new 4 inch model for ease of pocketing and perhaps a tad thicker so its easier to pick up...but I'm basically happy with my iphones as is.
 
I would have switched to Cyanogenmod if it werent for the ecosystem and syncing between iOS and OSX.
 
The lack of necessity to change.

There's have been no alternatives out there that have made me think about switching, mainly because we've reached a stage where all the flagships are all about as good as each other so switching will only cause headaches that I can do without.
 
For most people it's the app ecosystem they've invested money in. I've pretty much stayed ecosystem agnostic. So if I decide to switch it's pretty easy. But the reason I use iPhone is the compatibility with third party products in the infotainment sector. It's a nightmare dealing with Android devices because upgrading to a new phone may not work with your $1500 infotainment system.
 
For me, its the ecosystem.

My wife and I are happy with what Apple provides in services for iOS. My kids love using facetime with their friends, and can use iMessage to interact with them and us.

I also have an apple watch, and I love the appeal of using message on OS X to send messages to friends, family and what not.

Basically, Apple's intent on keeping consumers tightly engrained in the ecosystem worked for myself and family.
 
My 2020 Plasma cannon does not sync with my 1984 Mac.....BAD Apple BAAAD!
LOL!

But my point is that this is deliberate. Apple actively prevents syncing with older systems. Instead of just allowing things to get old and break they go and make it not work on purpose.

Case in point, iPhone 4/4s owners with PowerBooks and PowerMacs who updated to iOS 7.
 
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