It's unique in that you can scan barcodes to create a home inventory and then the app will remind you when food is going to go bad. As well you can create shopping lists as well as look up recipes using ingredients you have on hand. Once you have some recipes you can use the app to plan your week's worth of cooking. So when you're at the store you know exactly what's at home, what you're planning to make that day and even can search for other recipes using items in your shopping cart. To top it all off the app has some really nice and clean graphics and looks very good - something important when it's an app you use on a regular basis.