You’re right about it being greed, but they need to at least figure out a creative way to be greedy that somewhat disguises it (like, I dunno, Apple). These companies just seem to be overtly terrible and don’t really care about what you think of them because there are few alternatives.
It's not about finding a "creative" way IMHO. It's about creating value. Apple creates a products, sells it expensive and it's up to you if you decide to buy or not.
These guys add absolutely no value at all. The literally try to piggy-back on Apple's product. The only reason that they can pull this scam is because they are a oligopoly.