I wrote a bit about the Apple Store this morning, and why I think that Apple should retire the name 'Genius Bar'. The name used to really make sense, because Apple used to have big black-and-white photos of 'geniuses' from the old Think Different campaign up on the wall. It felt really honest, human, and generally just cool. But now, I think a lot of people view it as kind of pretentious. I also mentioned that I think the reputation of these stores is hurt by calling the customer support team geniuses, and that by looking at Twitter, or even talking to any non-geek out there who has had a personal experience with the Genius Bar, youll notice not only a lot of people with negative experiences, but a lot of people mocking the store, too. Youll notice a lot of people who like to say, you know, those geniuses werent really all that genius. If you want to read the post, you can do that here. But I'm curious to hear what your experiences with the Genius Bar are. Do you know anybody who's not quite as technical as we are who have been rubbed the wrong way by their experience in the store?