When did the Link Bracelet disappear?

Discussion in 'Apple Watch' started by William Gates, Apr 15, 2017.

  1. William Gates macrumors 6502

    William Gates

    Joined:
    Oct 26, 2007
    #1
    I got on the Apple Store app a few minutes ago and notice the Series 2 SS with link bracelet is no longer an option. the bracelet is still available separately, but I wonder if it will be going away soon as well.https://www.apple.com/shop/buy-watch/apple-watch
     
  2. Newtons Apple macrumors P6

    Newtons Apple

    Joined:
    Mar 12, 2014
    Location:
    Jacksonville, Florida
    #2
    Many of the original bands have just disappeared. Only two leather loops left . . . makes me feel like Apple is moving away from these and going with the multicolored bands which do not interest me in the least.
     
  3. Arran macrumors 601

    Arran

    Joined:
    Mar 7, 2008
    Location:
    Atlanta, USA
    #3
    The problem with buying a complete link bracelet watch is that practically no stores stock them and it can take a week or two to order one.

    So you end up buying any SS watch with sport band (immediate availability) and ordering a link bracelet separately (delivery in a day or two). I've done that twice now.

    The downside is that the Applecare you buy for the watch only covers the original sport band. The separate link bands are not covered.

    So maybe this is a move to cut Applecare claims for link bands? They seem solidly engineered to me, but maybe folks are abusing them and claiming replacements?
     
  4. Relentless Power macrumors Core

    Relentless Power

    Joined:
    Jul 12, 2016
    #4
    I think part of this is due to less likely popularity the high dollar amount for the stainless Watch and link combination. Perhaps it's not selling as well as they expected, hence why the stainless options are now packaged with cheaper band options that are more affordable and expand their product line with more Sport/nylon bands. .

    Perhaps by Apple selling the link bracelets separately, those who want one, will purchase one to pair with their Apple Watch. And then you have to consider the net profit Apple likely generates selling the link band separately at $450.00 versus a bundle at around $1100.00.
     
  5. bhayes444 macrumors 6502a

    Joined:
    Jul 13, 2013
  6. Relentless Power macrumors Core

    Relentless Power

    Joined:
    Jul 12, 2016
    #6
  7. chuyn macrumors 6502

    Joined:
    Nov 13, 2015
    #7
    There would be little to no difference. Canada's price for a 38mm SS with sport band is $700. A link bracelet is $600. Together that's $1300. That means you would have the Watch, a sport band, and a link bracelet for $1300.

    The link combo used to cost $1230. That would be a Watch and link bracelet only. Add on a $70 sport band and you're at the same $1300 like buying the link separately today.
     
  8. Relentless Power macrumors Core

    Relentless Power

    Joined:
    Jul 12, 2016
    #8
    Regardless if the Watch is bundled or not, that doesn't answer the question, what does Apple generate for a net profit for a $450.00 link band? The Sport band costs Apple approximately $2/$3 to make (Not including shipping/the box) and sells the Sport Band for $50.00. That's a 96% net profit.

    That said, it leads me to believe Apple perhaps wants to sell the link bracelet separately due to the initial mark up and maximize the potential it could generate. And I still believe the Link/Watch combination was not highly popular due to the price point and specific preference for that type of band, which is why I believe Apple disbanded it.

    http://www.geek.com/apple/49-apple-watch-sport-band-only-costs-2-05-to-make-1625665/?amp=1
     
  9. petsk macrumors 6502

    petsk

    Joined:
    Oct 13, 2009
    Location:
    Northern Europe
    #9
    You can try finding deals on the original watch with the link bracelet. I got the 38mm SS original watch with link for just 310€. Right now I find deals on the 38mm with link for 400€ in my country.
     
  10. chuyn macrumors 6502

    Joined:
    Nov 13, 2015
    #10
    What difference does it make to their profits of the link bracelet if they sell it bundled or separate? What I pointed out was whichever band they bundled with it, the price went up according to how much that accessory would cost on its own. $700 SS that includes $70 sport band. Take away the sport band, that's $630 for the Watch body-only. Add in the $600 link bracelet, there's the $1230 price the old bundle used to cost. Bundled or separate, Apple was getting $600 for the bracelet from its customers.
     
  11. TxWatch, Apr 15, 2017
    Last edited: Apr 15, 2017

    TxWatch macrumors 6502

    TxWatch

    Joined:
    Nov 30, 2015
    Location:
    Texas
    #11
    There's the different right there. The $2-3 dollar band they sell for $50 US is a large amount of profit. I already owned an S0 SG Sport with the $50 black band, so I did not need another one when I bought my S2 SBSS. I really wanted the leather loop with the SBSS, so I had to spend an additional $150. Now, I have a brand new $50 black Sport band in the SBSS box that I will never use.

    It is a good marketing strategy and allows them to minimize the number of band/watch combinations they keep in stock. It is also a money maker... ;)

    TxWatch
     
  12. btrach144 macrumors 65816

    btrach144

    Joined:
    Aug 28, 2015
    #12
    This was all done to reduce stock. After the March iPad event Apple now carries a lot less default configurations. Now when they introduce new models, they'll have less stock to try and dump.
     
  13. Relentless Power macrumors Core

    Relentless Power

    Joined:
    Jul 12, 2016
    #13
    It makes every bit of difference, which Has already been pointed out twice to you now. I understand your point(s) regarding the influx of price point with the included band separate or included with a purchase.

    Apple still axed the link the band from the line up likely due to liquidating old stock and making the link band a separate purchase, which likely is a better option for those who want a high end band in addition to what they already own.

    Second, Apple is ALL about profit margins and the link band mark up is likely between 60/70%, which is why I indicated the Sport band has a 96% profit Margin with a $2/$3.00 manufacturing cost. Hence, the link band is highly likely a mkre profitable cause for Apple to sell separately, being the combined link band options were NOT selling as well as the lower tier models with a Sport band.

    Selling the link band stainless Watch combinations certainly are not everyone's first choice, which if Apple still sells the link band separately (Which is likely not stocked/manufactured as much as a Sport band), they still are making a substantial profit.
     
  14. chuyn, Apr 15, 2017
    Last edited: Apr 15, 2017

    chuyn macrumors 6502

    Joined:
    Nov 13, 2015
    #14
    You commented on apple's profit off the link bracelet from it being separate or bundled. That's what I commented about not being different. If you were trying to say they're making a bonus off the sport band now because it's mandatory, I get that. It wasn't clear to me that's what you tried to relay in your previous post. I wasn't saying they were selling well. I do agree they weren't, so getting rid of the combo is good. It probably should've always been separate to be honest. There were too many combinations before
     
  15. Ixidor macrumors regular

    Joined:
    Mar 22, 2016
    #15
    Apple makes more money from first time buyers in three ways:

    1) Better inventory management which is already discussed. Poor inventory management leads to unnecessary losses.

    2) People who primarily only want the link bracelet will have to "purchase" a sport band in a colour Apple chooses.

    3) people who want the link bracelet AND a sport band but in a colour not bundled with the watch.

    Price-wise, consumers who intend to buy the specific sport band color and a link bracelet won't face any difference. But if you only wanted the link bracelet with the watch, or wanted the link bracelet with an unoffered sport band color, you would have to cough up the price of an unwanted sport band.
     
  16. Relentless Power macrumors Core

    Relentless Power

    Joined:
    Jul 12, 2016
    #16
    I definitely agree that Apple is trying to limit their combinations of the Apple Watch. And I think it's easy to forget, that the Apple Watch is still fairly new device for Apple and they're still experimenting where they want this to lead from where this first started. I think Apple sees a lot of potential with the watchbands, more specifically the sport and nylon bands, that they seem to keep refreshing every six months or so. I think those bands specifically generate a lot of profit based off the manufacturing costs.
     
  17. Arran macrumors 601

    Arran

    Joined:
    Mar 7, 2008
    Location:
    Atlanta, USA
    #17
    Nailed it!
     
  18. bhayes444 macrumors 6502a

    Joined:
    Jul 13, 2013
    #18
    Not that I don't believe you, but that article says nothing about band configurations with Apple watches. It only states that new bands were added.

    This article, another on 3/21/2017 also mentions the configuration changes. Neither of my linked articles mentioned when they change would take place however.
    https://www.macrumors.com/2017/03/21/apple-watch-gets-new-bands/
     
  19. Relentless Power, Apr 16, 2017
    Last edited: Apr 16, 2017

    Relentless Power macrumors Core

    Relentless Power

    Joined:
    Jul 12, 2016
    #19
    Correct. Apple never announces or makes its widely known when they delete something from their line up. The same day they added the bands on 03/24/2017, Apple deleted certain Watch combinations and band configurations. It's usually forum members finding out for themselves that certain Bands were deleted from the inventory and posting Comments for others to be made aware of the changes.

    On a few of these articles/threads, there are comments indicating the bands were once in existence, that are no longer available.
     
  20. maka344 macrumors 6502a

    maka344

    Joined:
    Nov 4, 2009
    Location:
    London, UK
    #20
    The downside is what has been pointed out... no AppleCare on the LB.
     
  21. fischersd macrumors 601

    fischersd

    Joined:
    Oct 23, 2014
    Location:
    Kitchener, Ontario, Canada
    #21
    Actually, we had this discussion a couple of years ago. The reps at AC+ said that whichever band is attached to your Apple Watch at time of damage would be covered by your AC+. Apple legal wasn't willing to make that explicit in the warranty T's & C's, but the AC+ reps stated that was the policy.
     
  22. Arran macrumors 601

    Arran

    Joined:
    Mar 7, 2008
    Location:
    Atlanta, USA
    #22
    Interesting. Thanks. I'm hoping that's still true and that, should the unthinkable occur :eek:, the store employees will indeed have discretion to make a replacement. I've certainly had some very pleasant surprises in the past when things have gone south.

    Of course I'm really hoping it never comes to that.
     
  23. have24 macrumors newbie

    Joined:
    Sep 14, 2016
    #23
    I kind of wish Apple had a "Dell" approach to their watches online. Choose what case you wanted, what band you wanted, and charge you accordingly. Sell a limited number of pre-bundled watches in stores but if someone really wanted a certain band they could go online and order it. Just a thought.
     
  24. BSG75 macrumors regular

    BSG75

    Joined:
    Jul 21, 2015
    Location:
    Tennessee
    #24
    I've yet to see a SS/Link combo in the wild. I have a third party link bracelet for my SS. Last year, I bought SBSS Watch/Link on eBay for $400. I figure that I could recoup a good chunk of that purchase if I just sold the SB link bracelet alone.
     
  25. Mactagonist macrumors 65816

    Joined:
    Feb 5, 2008
    Location:
    NYC - Manhattan
    #25
    Shame. The link bracelet is still what I use 90+% of the time. Every now and then I will throw the nike band on there but you really can't beat the look, feel and weight of the link bracelet.
     

Share This Page