Selling shedloads of Macs, iPods, iPhones and iPads, I assume. Plus so many Apple TVs that every other company would call it a huge success, while Apple calls it a hobby

And writing all the software that helps them selling even bigger loads of Macs, iPods, iPhones and iPads.
So what do you think how much more revenue Apple would make if they added TRIM support to SSD drives (which I think is rather pointless because hybrid drives offer much, much better value for money and and don't need TRIM support), or DirectX (which would be a nightmare to get right without affecting OpenGL in a negative way)?