I think Apple is now a different company than when Steve was alive. I know, many people will start saying "don't start now with the if Steve were alive story", but the truth is that Apple has lost an amazingly gifted personality, that had the ability to make black look as white into our eyes. He had a charisma that few people have..
I was a very big fan of the iPhone but the last two years I switched to Android. I see many reasons for that:
- iOS: After iOS 7 Apple took a bad turn. I do not like the UI and its slow animations. I do not like the pseudo multitasking (I am talking about background running processes). I hate the iOS keyboard.
- Displays: While the iPhone display is excellent, it is not as sharp as the 2K displays out there.
- Sound: We are still using mono sound. Just look at HTC or the Nexus 6P..
- The home screen: Boring...
Apart from that, what has Apple brought to market after Steve died? What are the exciting new products that made us go wow?
The Apple Watch might be selling ok, but technology wise is a big failure. It offers almost zero value and is more of a gimmick.
What about 3D touch? If Apple were serious about it, they would include it in every iPhone model available for sale.
The iPhone SE? Using a 3 year old design (which was great though)?
What about the iphone battery case? What a bad design!!!
The only really great product is the new Macbook.
It looks like Apple has no ideas where to go from here. Their products are disappointing and lack the specific magic of the past.
I have the feeling that Apple needs a new technology leader. Johny Ive is definitely not the right one, and Tim Cook is a numbers guy.
Apple still produces some fine hardware, and OS X is still a great operating system, but even that has taken a hit the last years.
iCloud Photos is a badly implemented idea. iCloud Drive is slow.
I hope, I really do, that Apple amazes us in the future with great products that are far superior from the competition. Currently I am using a Nexus 6P and I cannot imagine myself going back to an iPhone, even if I am deep into the Apple ecosystem.