- Apple didn't release a new 4 inch phone at 6/6s launch.
- Apple has introduced poor unresolved design work into its products- e.g. protruding cameras, visible antenna bands, and apparently next, three smart connectors on the back. Ugly, not high Apple standards of the past.
- Apple stripped out almost all the skeuomorphism that made the devices feel unique and warm. i.e. the faux wooden bookshelf could have been retained but refreshed.
- Apple hasn't made the iPhone more accessible to more people at a better price.
- Apple should have introduced 3x retina in iPhone 6/6s just like 6+/6s+. When display zoom is turned on on iPhone 6/6s, and due to being a 2x retina device, image quality is noticeably reduced. This isn't seen on 6+/6s+ due to that device being 3x. On 4 inch devices at 2x, image quality is still quite satisfactory.
- Apple still differentiates products by storage GB. This differentiation should be abandoned. Instead build in 128GB, at the 16GB price, into all devices as the minimum and increase GB with new models. Differentiate only by device screen size. Customers don't need to know about how much storage they need.
- Apple isn't engaging in forward thinking, or thinking differently, it's been engaging in a lot of looking at the competition or maybe some random focus groups. There is no leadership in the iPhone space.
- Apple has introduced poor unresolved design work into its products- e.g. protruding cameras, visible antenna bands, and apparently next, three smart connectors on the back. Ugly, not high Apple standards of the past.
- Apple stripped out almost all the skeuomorphism that made the devices feel unique and warm. i.e. the faux wooden bookshelf could have been retained but refreshed.
- Apple hasn't made the iPhone more accessible to more people at a better price.
- Apple should have introduced 3x retina in iPhone 6/6s just like 6+/6s+. When display zoom is turned on on iPhone 6/6s, and due to being a 2x retina device, image quality is noticeably reduced. This isn't seen on 6+/6s+ due to that device being 3x. On 4 inch devices at 2x, image quality is still quite satisfactory.
- Apple still differentiates products by storage GB. This differentiation should be abandoned. Instead build in 128GB, at the 16GB price, into all devices as the minimum and increase GB with new models. Differentiate only by device screen size. Customers don't need to know about how much storage they need.
- Apple isn't engaging in forward thinking, or thinking differently, it's been engaging in a lot of looking at the competition or maybe some random focus groups. There is no leadership in the iPhone space.