@ukms
You aren't being unpleasant but you are very much the sole source of your brand of "reason" in this thread!!
Don't worry about why some people want to pre-select their watch of choice and don't worry about those who want to and even enjoy the process of being there at 1.00pm raring to part with their hard earned cash.
It doesn't suit you? fine. Thats totally fine.
However, what the rest of us are saying is that this particular "pre-order" is very strange for all the reasons that have been discussed so far.
Frustrating too - as this hasn't happened before.
Of course the iPhone 13 was a remarkably pleasant experience where they went a step further than ever before by allowing all but the purchase via the app before pre-orders opened. Very nice. Relaxed... And we go from that experience to a totally different and somewhat backwards approach for the Apple Watch. Cant even see or favourite it let alone sort out payment details.
Its too late now. Tomorrow the store will be down as it always is.
1pm, wil come and we have to quickly navigate our way round the app, find the watch, choose the configuration, and submit the order.
Why? Who knows.
But let the rest of us who want to pre-order have our chat and speculation without looking down your nose at us because you've no interest in the pre-order process.