I'm loving the look of the new LG C8 OLED. With iTunes offering so many films in 4K Dolby Vision, surely an LG OLED with its DV, Dolby Atmos sound and reliable WEB OS really makes sense for an Apple TV fan doesn't it? If the budget allows.
I'm put off my SONY because of their Android OS choice, their half hearted implementation of Dolby Vision and for me, their rather poor longevity - i've never managed more than 5 years of use from a SONY product (Panasonic 10-15+ years).
I love the look of the SONY A1, but LG really seem to have everything pretty much perfect in the upper TV market don't they?
Certainly, when I was a college boy working in a HiFi TV shop on a weekend, we were all aware of SONY's non-existent customer service. At the time Panasonic were the stars. LG was in the last year of its Goldstar name but was regarded super poor quality at the time - mind you, I remember Samsung as a child at the end of the 1980s being regarded as a super cheap & nasty brand. Very cool how their quality improved 🙂