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It is more yellow with True Tone turned on. My personal take is that while the iPhone 12 models are getting a lot of flack around the community for being "too yellow", it's actually the previous models that are too blue. I think the colors and white point on the pro are more neutrally balanced.
Another example of mine, I feel like mine is more dingy blue than yellow?

gonna go to store today and see what’s up with the store models.
 

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