I think a lot of you are missing the main thrust of the OP's post, and instead picking up on the minutiae of his posts.
And that is exactly what the new phone does, and the Keynote demonstrated that. Sure, they chucked in a few facts and figures - why wouldn't they, they're in a competitive market and Apple will inevitably be compared to their competitors.
If you look at the whole package Apple demonstrated yesterday they have moved the goal posts for the competition. iCloud and synching across devices is of course the biggest step forward, and to have it so closely integrated to iOS and apps (as compared with the likes of Dropbox for example) will prove to be as important a step to Apple as the development of iTunes and the app store, and have ramifications that go far beyond the iPhone itself.
This more or less hits the nail on the head. It might be rather comforting to know that you have a supercharged 64 bit this, dual core that, retina whotsit that is 4.9 nano secs faster than an android gizmo mk3, but in the end it just comes down to usability. When it comes down to it, all you (or mother, sister, boss etc) really want is something that works well, is easy to use and does exactly what you want, whether it's to find a contact and place a call, or locate the nearest coffee shop, or remind you to buy some flowers.Does your mother or your sister or your boss ask how if the phone's CPU is dual-core? Do they consider maximum data speeds when shopping for a phone? No. They pick up a device, toy with it briefly and get a feel for it. They run it over in their hands. They feel for buttons and edges. They hold it one-handed.
They're assessing it and making judgements in ways they aren't aware.
Those things they assign value to subconsciously are lost on lesser manufacturers. It's why we see devices with giant screens, unresponsive UI, and poor battery life.
And that is exactly what the new phone does, and the Keynote demonstrated that. Sure, they chucked in a few facts and figures - why wouldn't they, they're in a competitive market and Apple will inevitably be compared to their competitors.
If you look at the whole package Apple demonstrated yesterday they have moved the goal posts for the competition. iCloud and synching across devices is of course the biggest step forward, and to have it so closely integrated to iOS and apps (as compared with the likes of Dropbox for example) will prove to be as important a step to Apple as the development of iTunes and the app store, and have ramifications that go far beyond the iPhone itself.