Who Sets Ridiculous TV Show Pricing

[LinusR]

I travel frequently (well, not right now -- stay safe everyone!), and hence I regularly purchase TV shows and movies on iTunes. I'm not buying from the US store, and some TV shows' seasons on my store are EXTREMELY overpriced (six year old and they want $30 per season? No thanks).

I was wondering: who sets the prices? Is it the studio, or Apple? Especially when it comes to sales pricing: is this done by Apple, or by the studios? I would've guessed it's done by the studios, but I cannot make any sense of why they'd so badly overprice it (unless they have a deal with the local streaming service showing the shows in question right now, so they could push their subscriptions by inflating digital sale prices -- but that seems dodgy).

 

[cmaier]

I travel frequently (well, not right now -- stay safe everyone!), and hence I regularly purchase TV shows and movies on iTunes. I'm not buying from the US store, and some TV shows' seasons on my store are EXTREMELY overpriced (six year old and they want $30 per season? No thanks).

I was wondering: who sets the prices? Is it the studio, or Apple? Especially when it comes to sales pricing: is this done by Apple, or by the studios? I would've guessed it's done by the studios, but I cannot make any sense of why they'd so badly overprice it (unless they have a deal with the local streaming service showing the shows in question right now, so they could push their subscriptions by inflating digital sale prices -- but that seems dodgy).

Whoever owns the rights sets the price, not apple.

 

[compwiz1202]

The biggest problem with digital vs physical is digital has no shelf space to clear for new stuff. Physical they will put on clearance to make room for new stuff to sell.

 

[Rigby]

$30 is not that unusual in the US store either. You need to watch out for deals. For example, go to Cheapcharts, select your country in the top right corner, and click Sales/Seasons.

Alternatively, using a subscription service that allows downloading (e.g. Netflix) may be a less expensive option. I often watch downloaded Netflix shows on my iPad on long flights.